Manage Brand identity, messages, content, target and design. • Responsible for international branding revamp• Develop Brand strategy and positionning• Define/ identify the customer’s values and create values map.• Define market segments• Develop Brand messages• Develop and create content.• Direct design creation (literature, content, web, social media platforms, tradeshows, seminars)• Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.• Prepare new product launch• Identify market needs to help create new products for the brand.• Anticipate medium and long-term market trends to accommodate new brand identity needs.

Manage Brand creation, identity, name, target and design. Manage International marketing and sales.• Responsible for international branding for North America, England, Japan and Scandinavia.• Define/ identify the most important national and international potential customers.• Work closely with sales team in developing our brand identity and messaging.• Negotiate contracts with athletes to represent our brand internationally.• Develop an integrated launch, ongoing brand and marketing plan.• Identify the right balance between empowering clients to spread the word about our brand through viral platforms, while controlling the company’s own strategic marketing goals.• Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.• Prepare summer 2016 launch of new product.• Identify market needs to help create new products for the brand.• Anticipate medium and long-term market trends to accommodate new brand identity needs.Accomplishments:• Organized summer 2015 soft launch into 27 North American retailers.• Start up and launch new international brand on time and within budget.• Successfully negotiated contracts with athletes to represent our brand. • Created new marketing tools: catalog, POP, photo shoots, social media, web platforms.

Manage National Sales, Marketing, Brand initiatives, Budget and Team. Manage Canadian inventory, buying, samples and trade shows. Building Sales and Marketing plans. • Define/ Identify our most important national and potential customers.• Understanding what motivates our customers and what could cause them to choose Bern’s brand over our competitor’s brands.• Develop in store POP and negotiate space with retailers• Position our brand to provide our organization with marketplace advantages.• Translating that position to a strong and consistent identity.• Developing an integrated launch and ongoing Sales and Marketing plan.• Measuring the ongoing equity of the brand and making adjustments as necessary.• Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.• Monitor progress against sales and marketing plans.• Chair the brand identity council/team/board.• Help determine identities for new brands/sub brands.• Identify market needs to help create new products for the brand.• Create marketing content/tools: video’s, photo shoots, social media, web platforms.• Managed athletes/sponsorships/ambassadors.Accomplishments:• Negotiated Licensing agreement for the new clothing brand: Bern | Masterlink• Augmented sales of cycling helmets by 1000%.

Events Marketing- Manage over 50 projects/events from student small fire to national eventsStudent Brand Manager- Manage 4 SBM, 30 SBM projects, budgetWings Team Member program- Manage a team of 10 WTM and 1 WTC, sampling objective and programSponsorship and OPL program- Manage sponsorship program and OPL program for Montreal South

Account & Field Marketing Manager - McDonald Ontario Coffee tour- Hired and manage a team of 9 Brand ambassador + 1 Team leader- Manage over 80 events over 5 months within Ontario area- Manage Client relation- Manage schedule