Work with key International Media on a full product review cycle. Negotiate and implement below and above the line Advertising opportunities in line with overall Marketing and Communication plans. Manage the full EU media spend budget. Work with key internal marketing stakeholders to ensure delivery of company messaging. Develop and present a full media dashboard on global activities. Manage the EU Media Team to ensure a continuity of messaging.

Responsible for Artist Relations, Brand Partnerships, Strategic Alliances, Marketing, Promotion, Product Placement, Events and Media Relations for Gibson Brands, a global leader in musical instruments and pro audio . Entertainment Relations is responsible for Brand Building. It is dedicated to bringing the finest experiences to consumers by offering exceptional products in its portfolio of brands. The position requires leveraging profile for the brand across these disciplines whilst also… Show more Responsible for Artist Relations, Brand Partnerships, Strategic Alliances, Marketing, Promotion, Product Placement, Events and Media Relations for Gibson Brands, a global leader in musical instruments and pro audio . Entertainment Relations is responsible for Brand Building. It is dedicated to bringing the finest experiences to consumers by offering exceptional products in its portfolio of brands. The position requires leveraging profile for the brand across these disciplines whilst also having an understanding of the 'custodian' nature of this role. Skills required include the ability to manage multiple projects at a fast pace, to embrace technology based marketing and strategic consumer marketing.Gibson Brands has a portfolio of well-recognized brand names including the #1 guitar brand, Gibson. and its sister Epiphone. In professional audio, KRK Music also continues Gibson’s tradition of quality.Gibson Brands is dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional consumer audio products and experiences in the world. Show less

UK & IrelandCountry Music Association (CMA), London

Promoted from Marketing Manager to Marketing Director Columbia Records in 1995, responsible for heading a team of 20+ staff and controlling a marketing budget of £5m. Additionally assumed an Interim General Manager role responsible, in conjunction with other senior executives, for the overall running of the label in the long-term absence of a Managing Director. Delivered record profit levels in 1997.

Set up a management and marketing consultancy to co-ordinate releases between UK / European licensees and US based Artist Management and International labels.

Promoted from International A&R / Artist Development Manager in 1987 to head strategic planning and marketing for Universal and Geffen labels, with full P&L accountability, additionally taking on responsibility for Dance Promotion and Video Departments in 1992.

Siren Records a subsidiary of Virgin Records, London. Set up and subsequently ran start-up label financed by Virgin Records. Successfully established the label in the domestic marketplace in under two years.

Epic. CBS Records, London. Promoted to Group Product Manager in 1983.