David Boyd Email & Phone Number

Wellington, New Zealand

Wellington & Wairarapa, New Zealand

Leading the human-centred design of strategy and services for the Wellington region's public transport – ensuring that Metlink customers enjoy the best possible experience before, during and after their journey. I have a strong focus on transformation initiatives including the review and improvement of the regional transport network and the digital.

Wellington And Wairarapa

Senior leadership responsibilities extended to include responsibility for the design and continual improvement of Wellington's public transport network.

Established and led a team focused on championing customer-led design across New Zealand Post – ensuring that products, services and business strategies are designed around the customer. A key part of the role was leading a change across all levels in the business – from the grass roots to the Board – to become a digitally focused customer-led business.

Established and led Datam's Experience Design team, focused on providing information design, usability design and design-thinking consultancy within the business and to Datam customers.

Established and led YouXD, Datam's (formerly Datamail Group) customer-facing experience design business unit focused on creating user-friendly customer interactions and information design. After a year the brand was merged and operated as part of the parent Datam brand.

Leadership of Communication Arts design business and its transition from graphic design agency to a usability and information design capability better aligned to its parent company, Datamail Group.

Creative Director at a multi-disciplinary creative agency. The role included team leadership, brand strategy, brand identity design, corporate communications design, creative for print and radio campaigns, signage, wayfinding, information design and web design.

As part of a boutique design consultancy I was involved in a broad range of activity providing strategy, account management and design – including brand identity design, corporate communications design, signage, wayfinding and information design.

Corporate communications and brand identity

At London Underground I established and managed an in-house design studio charged with the design and production of information graphics, exhibition design, promotional and corporate communications collateral for the project teams of two large engineering projects – the Jubilee Line Extension and CrossRail.

Design of corporate communications and cartography.

Bsc, Geography

Visual Communications Design