David Brack Email & Phone Number

Leeds, GB

Leeds, England, United Kingdom

• Key achievements and responsibilities:
• Developed the marketing communications and engagement strategy to recruit, engage and retain the largest NHS flexible workforce community in England (180,000 Doctors, Nurses and Non-Clinical workers). To date this.
• The strategy incorporates tactics designed to attract and recruit new customers including digital marketing (organic social media, pay-per-click… Show more Key achievements and responsibilities:
• The strategy incorporates tactics designed to attract and recruit new customers including digital marketing (organic social media, pay-per-click advertising and display advertising), PR and events; and initiatives.
• Built the Engagement Team from scratch to support delivery of the strategy
• Playing a lead role in the design and delivery of the organisation’s digital transformation focused on the development of a new, digital customer and employee platform to improve the customer and employee experience

• The Convalescent Plasma Programme was the world's largest medical trial of convalescent plasma for the treatment of COVID-19. My role was to develop and deliver the partnership marketing strategy focused on the.
• Devised the partnership strategy which acquired 40,000 convalescent… Show more The Convalescent Plasma Programme was the world's largest medical trial of convalescent plasma for the treatment of COVID-19. My role was.
• Devised the partnership strategy which acquired 40,000 convalescent plasma donors
• Developed and nurtured national partnerships with NHS England, NHS Digital, NHS Trusts and the National Institute of Health Research in support of the convalescent plasma programme
• Built from scratch a team of Regional Engagement Managers to manage partnerships with Hospital Trusts, GPs, CCGs and community groups
• Developed a portfolio of digital and print marketing and communications assets for deployment across partner channels

Leeds, United Kingdom

• NHS SBS is a joint venture between the Department of Health & Social Care and Sopra Steria, a global digital transformation and IT services provider, providing corporate services to the NHS. The key brief for this role.
• Devised the… Show more NHS SBS is a joint venture between the Department of Health & Social Care and Sopra Steria, a global digital transformation and IT services provider, providing corporate services to the NHS. The.
• Devised the marketing and communications strategy which positioned the business as the leading corporate services provider to the UK's healthcare sector, contributing to revenue growth from £82m to £84m
• Delivered the strategy through a multi-channel campaign utilising digital communications, PR, thought leadership, events and PR-Led the development and delivery of a multi-channel internal communications strategy to.
• Developed the covid-19 communications strategy to ensure staff, customers and stakeholders were engaged with NHS SBS' response plan
• Managed the NHS SBS brand and reputation through media relations, social media and stakeholder engagement, achieving positive media coverage with an advertising value equivalent of £87k

• RPMI is pensions administration and investment services provider. The key brief for this role was to develop a commercial communications business and put in place a communications and content plan for a range of.
• Developed the commercial communications business including the service offer (consultancy, website development and communication campaigns), pricing, pitches and proposals and account management and took it to market….
• Developed the commercial communications business including the service offer (consultancy, website development and communication campaigns), pricing, pitches and proposals and account management and took it to market
• Developed the multi-channel customer communications and content plan
• Lead role in developing the customer experience strategy, bringing the voice of the customer to life to inform service and process improvements
• Developed and delivered the internal communications strategy

Manchester, United Kingdom

• The key brief for this role was to position Salford as the University for Industry in the North in order to increase student recruitment income, brand reach and reputation.Key achievements and responsibilities:
• Built the University's external relations strategy designed to position Salford as the University for Industry in the North, building partnerships with targeted industry sectors, alumni, colleges and political.
• Delivered the strategy through a marketing… Show more The key brief for this role was to position Salford as the University for Industry in the North in order to increase student recruitment income, brand reach and.
• Delivered the strategy through a marketing and communications campaign showcasing industry collaboration utilising digital marketing, events, and PR
• Developed and introduced a key account management model to focus efforts on long term strategic partnerships
• Leadership and management of 35 people across five teams and responsibility for a £2m budget Show less

Cheltenham / Leeds

• The key brief for this role was to repair the relationship between UCAS and its University customers by putting in place a comprehensive communications and engagement strategy to drive up customer satisfaction and.
• Accountable for the acquisition, retention and experience of UCAS' University customers
• Built the communications and engagement strategy to manage relationships with UCAS' customers, which contributed to driving… Show more The key brief for this role was to repair the relationship between UCAS and its.
• Built the communications and engagement strategy to manage relationships with UCAS' customers, which contributed to driving up income from £10m to £12m, customer satisfaction from 54% to 78% and culminated in UCAS.
• The strategy included creating customer advisory groups to shape new services; regional and national events to share strategic updates; regular, relevant and personalised digital communications; mechanisms to collect.
• Introduced commercial data and insight services for University customers to inform marketing strategy, generating £225k in year 1

Bradford

• The key brief for this role was to develop a student recruitment marketing and communications strategy to achieve further and higher education income targets and build a team to deliver it.Key achievements and.
• Devised the marketing and communications strategies which delivered growth of 20% in further education and 25% in higher education student recruitment income
• Implemented the strategies through multi-channel campaigns incorporating digital marketing,… Show more The key brief for this role was to develop a student recruitment marketing and communications strategy to achieve.
• Implemented the strategies through multi-channel campaigns incorporating digital marketing, strategic partnerships, experiential events, print and broadcast advertising
• Led a major rebranding of the organisation including the development of a new website
• Oversaw market insight to inform course portfolio development

-Leadership and management of the Marketing and Admissions Teams-Development and implementation of marketing plans designed to achieve student recruitment and income targets-Media and PR service designed to maximise the College's profile-Production of marketing collateral -Management of the course enquiry and application process

Ba Hons, Business Studies

Postgraduate Professional Diploma In Marketing (Chartered Institute Of Marketing)