Serves as a key member of the product leadership team, helping Poppin plan for future growth. Poppin’s furniture business from concept to marketing and sales. Supports four distribution channels: DTC, B2B, Wholesale, Dealers. Integrates company strategy, qualitative research, and quantitative analysis into product requirements to deliver innovation and differentiation. Owns pricing, promotion, and mark-down decisions; ensures implementation across all channels and BUs to make best decisions for the business, balancing short- and long-term objectives.

Worked as a consultant for Soho House & Co which was looking to enter the retail marketplace. HouseMarket, LLC. is a division of Soho House Group.

Directed the product assortment and buying team in the early stages of Fab.com. Scaled the Buying Team from one to 15 in a year. Managed the Product Development Team on Fab-branded initiatives.

Managed the shop product assortment across multiple product lines, including furniture, lighting, outdoor living, kitchen, and dining. Measured performance, analyzed results, forecasted trends, and developed communications to stores regarding pricing and merchandising directive. Jointly with the planner, developed a merchandise plan to support the strategy and achieve stated sales, turn, and margin goals.