Brian Farr's Location
Carlsbad, California, United States, United States
Brian Farr's Contact Details
Brian Farr work email
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Brian Farr personal email
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Brian Farr phone numbers
About Brian Farr
Brian Farr is a Regional Business Director, West at ITS. USA. He possess expertise in surgeons, operating room, orthopedic, surgical instruments, disposables and 25 more skills. Colleagues describe him as "Brian defines excellence in his every task. His ability to meet and exceed any challenge is evident as he is always working to successfully advance his knowledge, skill and related goals. Demanding sound accomplishments in every area of his life, Brian serves as a leader and dedicated example for those who work with him."
Brian Farr's Current Company Details
Brian Farr Work Experience Details
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Regional Business Director, WestIts. UsaCarlsbad, Ca, Us
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Regional Business Director, WestIts. Usa Feb 2023 - PresentWest RegionITS. Orthopedic ImplantsITS. stands for Implants for Trauma Surgery. At ITS., we stand for long-term, trusting relationships with our customers, suppliers, and development partners. Through our dedication to innovation and development, we continuously seek to improve and optimize products and techniques for trauma surgery. -
Regional Business DirectorAcumed Apr 2022 - Feb 2023Regional Business Director 04/2022 – Present• Promoted to Regional Business Director• Region completed Q1 (2022) at 100% of quota• Steadily increased the Southwest Regions sales revenue during Q2 (2022) by over $148K in comparison to Q1 (2022)• Developed, managed, and monitored the West and Southwest regions sales strategies to ensure profitability and revenue growth withinthe region• Successfully boosted sales in the region to $68M• Managed and directed a high caliber team of 24 Distributor Agents, 10 Direct Representatives and 4 Area Managers• Educated sales teams on products and guided them throughout the sales process as needed -
Regional Business Manager, WestAcumed Apr 2020 - Apr 2022California, United States• Achieved sales goals in assigned territory by developing, implementing, and executing an integrated territory business plan • Finished 2021 strong with 108% to quota (2021)• Managed 14 distributors and 6 direct sales representatives throughout 11 states (HI, AK, WA, CA, OR, ID, MT, MN, NV, WY, and NE)• Managed territory budget to support sales and marketing activities • Managed territory with over $30 million sales annually• Continuously monitors information on competition, market and industry trends and discern how this could impact the business and adapt to changing conditions
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Regional ManagerAcelrx Pharmaceuticals Sep 2019 - Apr 2020Southern California• Managed sales in the western region for a startup company that focused on pain management solutions• Launched a 1st in class drug that gives other options for pain management besides opioids (possible solution to the opioid epidemic)• Impacted business profits by creating new business opportunities and earning over $350K in new business growth• Ranked #1 nationally (2019) • Awarded for high performance in “New Account Growth” (2019), “New Business Contracts” (2019), “Overall Sales” (2019), and “Sales Performance” (2019) • Created new accounts by reaching out to potential customers, attending trade shows and networking with other professionals• Evaluated other possible uses of products and extended market into other specialty areas of healthcare, including ortho, oral, ASC, ENT, and plastics• Drove sales to create more interest which ultimately led to acquisition -
Regional Manager | Strategic Account Manager (West)Myoscience Jan 2018 - Jun 2019California, United States• Promoted and launched iovera cryoneurolysis nerve block device• Recommended and launched new product that improved revenue by introducing utilization of device into orthopaedic market • Directed 8 distributors and 3 direct sales force within the CA, AZ, NM, CO region• Increased sales by an additional $400K in new business (2018)• Partnered with Dr. Jamie Caillouette, Chief of Staff, and the Hoag Education & Research Department to develop a clinical study site known as Hoag Orthopaedic Institute• Designed training programs to enhance territory sales and built business plans to meet goals• Strategically built business relationships resulting in successfully negotiating and signing contracts with 4 major healthcare facilities within the region• Achieved goal that provided substantial sales growth which created an attractive environment for company to be acquired by another organization (Pacira Inc.)
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Area Business Director, WestOtonomy, Inc Feb 2017 - Dec 2017California To Chicago, Il• Assisted in the reorganizing, rebuilding, and restructuring of the national sales team to improve sales performance and continued company growth• Drove sales to $1.5M in growth in a new market of otolaryngology (2017)• Ranked #1 Region (2017)• Designed corporate sales training initiative to align sales goals with company goals• Planned and relaunched Ciprofloxacin Otic Suspension• Due to issues with clinical trials, the company decided to focus on research and discontinued their sales force until further notice• Managed 12 representatives and 3 regional managers -
Surgical Account Specialist/Sr. Sales Trainer/West Team LeaderPacira Pharmaceuticals Feb 2014 - Feb 2017Greater San Diego Area, Palm Springs, Yuma, Az• Launched 1st in class liposomal bupivacaine used for pain management• Identified, established, and developed new and existing referral networks within the craniomaxillofacial industry• Created, redesigned, and hired 5 new sales representatives for the western region • Designed corporate product technique guide, directed, and produced a corporate video outlining proper techniques for using Orthopaedic TKA products • Nominated by the executive committee for the “CEO Award” which led in my ability to participate in the NY Stock Exchange Bell Ringing Ceremony (2016)• Served on the VP Sales Advisory Committee (2015, 2016, 2017)• Received the “Circle of Excellence” Award (2016)• Successfully trained an underperforming sales team from last place in total sales to 2nd place (2015) and 1st place (2016, 2017) • Ensured sales team is equipped with the tools and resources to drive profitable revenue growth -
Area Sales ManagerConformis Apr 2012 - Feb 2014• Gained valuable experience working side by side with the founder of this startup company and successfully launched the first patient specific total knee implant and reconstructive joint products to the market • Created new accounts by reaching out to potential customers, attending trade shows and networking with other professionals• Named “Rookie of the Year” (2012)• Generated over $300K of sales growth (2012)• Developed new relationships with surgeons that resulted in converting them to customers which generated over $440K in additional growth (2013)• Developed a program called “Center of Excellence” for the western region which focused on providing training and live labs to surgeons using highly specialized joint and knee reconstruction products• Created a microsite marketing program which highlights and promotes a variety of surgeons that have expertise using Conformis knee/joint implant products -
Trauma Manager | Area Business ManagerSmith & Nephew Mar 2008 - Apr 2012San Diego, Ca/Yuma, Az• Launched the Intertan troch nail system, Variable Locking Plate (VLP) system, SupraPateller, technique and SureShot distal locking targeter• Managed a high producing trauma sales team of 7 by creating sales plans for the territory that reflected national objectives and initiatives that ensure profitability and continued business development • Built and developed a new sales team for the California region, leading them from #4 ranking to #2 ranking • Led sales team to produce over $4M within a 3-year time period (2012)• Created new accounts by reaching out to potential customers, attending trade shows and networking with other professionals• Recognized as “Rookie of the Year” (2008)• “Presidents Club” Award recipient (2009, 2010)• Served as the “Senior Regional Trainer” (2009)• Promoted to Trauma Manager for the San Diego and Arizona area (2009)• Awarded “Quota Buster” for reaching 109% to goal (2009) • Achieved 116% to goal (2011) • “Million Dollar Club” recipient (2011)• Awarded “Region of the year” (2011) -
Area Business Manager | Trauma SpecialistSmith+Nephew Mar 2008 - Apr 2012• Launched the Intertan troch nail system, Variable Locking Plate (VLP) system, SupraPateller, technique and SureShot distal locking targeter• Managed a high producing trauma sales team of 7 by creating sales plans for the territory that reflected national objectives and initiatives that ensure profitability and continued business development • Built and developed a new sales team for the California region, leading them from #4 ranking to #2 ranking • Led sales team to produce over $4M within a 3-year time period (2012)• Created new accounts by reaching out to potential customers, attending trade shows and networking with other professionals• Recognized as “Rookie of the Year” (2008)• “Presidents Club” Award recipient (2009, 2010)• Served as the “Senior Regional Trainer” (2009)• Promoted to Trauma Manager for the San Diego and Arizona area (2009)• Awarded “Quota Buster” for reaching 109% to goal (2009) • Achieved 116% to goal (2011) • “Million Dollar Club” recipient (2011)• Awarded “Region of the year” (2011)
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Area Business Manager | Trauma SpecialistSmith+Nephew Mar 2008 - Apr 2012• Launched the Intertan troch nail system, Variable Locking Plate (VLP) system, SupraPateller, technique and SureShot distal locking targeter• Managed a high producing trauma sales team of 7 by creating sales plans for the territory that reflected national objectives and initiatives that ensure profitability and continued business development • Built and developed a new sales team for the California region, leading them from #4 ranking to #2 ranking • Led sales team to produce over $4M within a 3-year time period (2012)• Created new accounts by reaching out to potential customers, attending trade shows and networking with other professionals• Recognized as “Rookie of the Year” (2008)• “Presidents Club” Award recipient (2009, 2010)• Served as the “Senior Regional Trainer” (2009)• Promoted to Trauma Manager for the San Diego and Arizona area (2009)• Awarded “Quota Buster” for reaching 109% to goal (2009) • Achieved 116% to goal (2011) • “Million Dollar Club” recipient (2011)• Awarded “Region of the year” (2011)
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Trauma Sales SpecialistDepuy Synthes Mar 2007 - Mar 2008• Provided sales and clinical support to two Trauma Sales Representative within in two different territories• Managed a $5M territory after only 3 months of employment• Assisted surgeons in the OR by providing strong product and technical knowledge along with proven surgical techniques for trauma products• Built strong relationships with customers by ensuring excellent customer service• Conducted product evaluations in operating room and office settings, persuasively demonstrating the value of our products -
District Sales, U.S. DistributionOsteo-West Surgical Corp. Jan 2005 - Feb 2007• Effectively launched Hand Innovations DVR, Proximal Humerus Plates, and Tornier Reverse Shoulder products• Managed sales team of 6 to develop strategies and approaches to maximize sales• Interviewed, hired, and mentored highly effective and driven sales representatives to ensure success with proper sales training, product knowledge and best practices• Successfully led sales team to #1 national ranking (2006, 2007)• Osteo-West Surgical was acquired by Johnson & Johnson (2007)
Brian Farr Skills
Surgeons
Operating Room
Orthopedic
Surgical Instruments
Disposables
Medical Devices
Capital Equipment
Market Development
Operating Room Sales
Selling
Healthcare
Surgery
Hospitals
Sales Process
Medical Sales
Sales
Spine
Sales Operations
Product Launch
Surgical Device Sales
Sales Force Development
Capital Equipment Sales
Selling Skills
Vascular Surgery
Interventional Radiology
Sales Effectiveness
Vascular
Neurosurgery
Orthopedics
Working With Surgeons
Brian Farr Education Details
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Organizational Leadership
Frequently Asked Questions about Brian Farr
What company does Brian Farr work for?
Brian Farr works for Its. Usa
What is Brian Farr's role at the current company?
Brian Farr's current role is Regional Business Director, West.
What is Brian Farr's email address?
Brian Farr's email address is br****@****hew.com
What is Brian Farr's direct phone number?
Brian Farr's direct phone number is +197325*****
What schools did Brian Farr attend?
Brian Farr attended Biola University.
What skills is Brian Farr known for?
Brian Farr has skills like Surgeons, Operating Room, Orthopedic, Surgical Instruments, Disposables, Medical Devices, Capital Equipment, Market Development, Operating Room Sales, Selling, Healthcare, Surgery.
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