David Brindley Email & Phone Number

Göteborg, Sweden, Se

First to visualize full customer pipeline from marketing lead to closed sale with marketing ROI and actionable insights to senior management and global organization. Increased sales leads to distributor partners 10X by leading and instituting a 1-1 buying experience for customers between manufacturer and distributor, resulting in an increase of 13% on-page conversion, an additional 5K leads annually, equaling $430K top-line revenue to distributors. Developed marketing strategy to convert customer behavior to digital-first approach, resulting in 23% increase of new ecommerce sign-ups.Managed and optimized digital marketing channels including website (skf.com), ecommerce marketing, programmatic advertising, database marketing for email.

Plano, Texas, Us

Improved the customer journey and generate product demand by enabling the Sales team with detailed lead capture funnels, content creation, and automated marketing programs. Increased MQL rate by 15% by designing and implementing automated email nurture programs. By adding a digital touchpoint to our MQL pipeline, I was able to identify lead intention, increasing our MQL value by 15% Lead the development and implementation of a comprehensive marketing strategy including top of the funnel demand generation to lead capture strategy including tracking and optimizing the performance of digital marketing, providing insights and analysis to determine lead quality and ROI from various digital marketing campaigns within and across multiple digital channels.About TCP: Private Equity (PE) backed TCP Software is a leading workforce management software and technology solutions provider, serving thousands of public and private sector businesses.

Fort Worth, Texas, Us

• Results-based leader with 10 years of leadership experience overseeing strategy, budgeting, and successful delivery of digital marketing and communication products. • Company lead in monthly sales sprints focusing on customer demographics, vertical markets, and product categories. Personally researched and developed marketing collateral and messaging, as well as, lead targeting report to support sales team. Generated, on average, $3M in top-line revenue by giving sales team a focused demographic to sell toward.• Developed and wrote co-branded campaigns which drove 12% increase YoY in overall web traffic, exceeding goal by 4%, using a combination of social media, digital advertising, email and PPC tactics.• Lead a team of 5 direct reports to create and execute digital and traditional marketing programs on behalf of 80+ partnering brands in an effort to increase new customer growth and web traffic.• Implemented automated Abandoned Cart and Welcome email program generating $600K in additional sales per year in email marketing channel.• Scaled production output of marketing team 10x by total project count through agile marketing implementation, resulting in $2M in incremental top-line revenue.• Drove an 8% increase in Click-Through-Rate, and 10% increase in Open Rate across a list of 250,000+ subscribers through deliverability and design analysis and subject line A/B testing.• Drove 2% YoY increase in product views through keyword-driven advertisements.• Managed $12M annual budget with accountability for paid search spend, new customer acquisition methods, and generation of new income sources.

Fort Worth, Texas, Us

• Created digital lead generation tool for the sales team through data collection of associated product purchasing.• Developed marketing campaign and go-to-market strategies for clients.• Effectively communicated campaign strategies and vision to copywriters and graphic designers in order to execute marketing campaigns.• Developed customer-keyword report to guide development of product-category advertising campaigns.• Created “How Do You Test That?” associated sell campaign resulting in $60K increase in category products over 90 days.• Managed review and approval process for client email content.• Measured and analyzed campaign effectiveness.

Fort Worth, Texas, Us

• Ownership of social media channel, increasing social followers 10X across 12 months across Facebook and Twitter. • Developed, planned, and wrote marketing content for various partnering campaigns.• Interviewed CEO and sales managers to develop content and success stories for internal employee newsletter.

Fort Worth, Texas, Us

Assisting in writing press releases, web copy, new business proposals and research summaries.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication