David Brot Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

As an Adjunct Professor at Quinlan School of Business, Loyola University Chicago, I have the privilege of teaching Marketing Strategy to aspiring Marketing Majors. I designed a comprehensive curriculum that combined foundational theory with hands-on projects, preparing students for success in the dynamic marketing industry. By incorporating industry stories, guest presenters, and interactive activities, I'm creating a stimulating learning environment that fosters creativity and critical thinking.

I am working with the team at ReThink Consulting to help companies future proof their marketing. I specialize in developing real-world marketing strategies that are actionable and designed for implementation utilizing a full suite of AI tools.

Chicago, Il, Us

I rejoined the Arc commerce unit of the Leo Burnett Group because of its unmatched culture, cutting-edge shopper media and ecommerce tools, and the opportunity to build a new durable goods pillar. With a core portfolio driven by creating global retail communications for Intel and HP brands, my skills in business development and organic growth were put into action immediately. A financial services warm prospect was converted, onboarded, and we developed strategically optimized digital tools for financial advisers to deliver to their customers. DePaul University’s 2025 undergraduate and graduate recruiting campaigns were won through more business development. And new sports sponsorship messaging was added to HP, resulting in record-setting sales in North America.

Chicago, Il, Us

A senior leadership role on the agency's Executive Committee that allowed me to focus on passion areas - tech, commerce and inclusion. This chapter in my telecom, tech and wireless experiences included leading Xfinity's cutting-edge retail marketing and launching Cox Mobile. I served on the leadership team for FCB's commerce initiatives that uniquely combined online and offline shopping. And I was proud to serve as Executive Sponsor of the Tribe, an ERG for Jewish Employees as part of FCB's robust D,E& I initiatives.

Chicago, Il, Us

I served as the general manager of a group of 10 accounts within the Arc commerce unit of the Leo Burnett Group. With more than $30MM in revenue, this diverse portfolio featured a transactional, omnichannel approach with US Cellular, Intel, Dixie, BabyBel, ConAgra and more. From data-driven DCO digital programmatic campaigns, to video, social, and influencer, my group of accounts operated globally while featuring cutting-edge shopper digital, conventional POP and proprietary in-aisle software. Innovative full-funnel initiatives with Intel and Bridgestone have set sales and engagement benchmarks while repeatedly earning awards for effectiveness and creativity.

Chicago, Illinois, Us

Chicago, Illinois, Us

I led the 200-person Allstate account across 20+ lines of business including National, Digital, Social, Sports, Local, Multicultural, Direct Response, Merchandising, Recruitment, B:B and Financial assignments. Chaired a pan-­agency, multifunctional lead team with 5 direct reports on a $25MM business.Highlights included developing and executing the highly complex Mayhem Sale. This promotion taught consumers about the dangers of over sharing on social media in real time as broadcast, social media, digital and e-­commerce worked together seamlessly. This achieved an 18% lift in monthly sales, set company records for social engagement and trended #1 in the US and globally. Another highlight was guiding the expansion of the Mayhem campaign into social media, new rich media arenas, addressable TV, additional lines of business and hyper-­tailored local efforts, resulting in 3% increase in baseline auto sales, more than 700,000 policies. Finally, I created, implemented and optimized processes to increase workflow, client satisfaction and the quality of work delivered for more than 6,000 produced ad units annually. These initiatives Increased social, digital, multicultural, and corporate assignments which resulted in $5MM incremental project revenue in my tenure.

Chicago, Illinois, Us

I led the Sports, Emerging Business, and Corporate Reputation teams for Allstate. I was responsible for communication strategy and creative development for $50MM support of 12 product lines that drove leads and exceeded rigorous creative standards. My team leveraged a groundbreaking Facebook participation approach to influence Congress to pass a law in 2012 with new, national graduated driving standards for teens. Pioneering social media, digital and print dramatized the legislative solution for the epidemic of teen driving deaths. Campaign earned Cannes Gold Lion and Effie recognition. Case study: davidbrot.wix.com/portfolioI managed the award-­winning expansion of highly-­acclaimed Mayhem campaign into sports, focusing on college football. This multimedia campaign, with leads driven by digital display and mobile, resulted in Allstate’s most successful online lead-­generation program to date. My group introduced Allstate-­branded extended warranty products to automotive dealers with robust shopper, digital, print and a Mayhemic spectacular to triple the business unit’s sales. I orchestrated an innovative addressable TV, OLV campaign for Renters Insurance that achieved a division leading 11% sales increase.

Chicago, Illinois, Us

I led a 60-­person, high performance team in selling and producing 40+ broadcast and digital executions to drive Wii software, DS software and DS hardware sales in a rapidly evolving video game market. I enjoyed quarterbacking an intricate process to meet retail needs and timelines while strategically building sales with new audiences. Led new business team to multiple wins in a multi-­‐agency pitch model, including DSi handheld hardware launch. I managed a team as we implemented a new strategy with creative simultaneously reaching an expanded Mom’s audience and core kid loyalists in Q4. This approach resulted in Nintendo's best month of sales ever, achieved an Effie for growth in women’s market share with the Celebrity Moms campaign, and achieved 135% of sales targets while gaining recognition as Advertising Age’s “Ad of the Week.”

Chicago, Illinois, Us

I led 40-­person team in developing and executing a shopper strategy that maximized top-­line sales and bottom‐line profitability within the McDonald's of Chicagoland's $20MM marketing budget. I forged effective partnerships with corporate marketing team and owner-­operator marketing oversight boards for $1 billion co-­‐op to implement strategic initiatives. The team delivered compelling, product-­specific messages in mass, non-­traditional and in-­store media within the i’m lovin’ it brand framework that significantly contributed to co-­op’s 6-­‐years of sales, traffic and profit increases. We implemented 52-­week, in store and multi-­‐media campaigns that reversed declining sales and profitability. In ’06 -­ ’07, topline annual breakfast sales and TC increases outpaced national growth as 10%+ increases in coffee sales drove profitability. This program earned industry recognition with Breakfast Marketing Gold Effie award and numerous creative awards including 2 Cannes Lions.Our Sun Dial and Triple Thick Shake out of home executions resulted in global industry acclaim and agency being awarded McDonald’s national out of home assignment. Supervised teams through development and execution of “Fresh Salads” and “Egg” boards that earned multiple awards, highlighted by Cannes Gold Lions.

Chicago, Illinois, Us

I helped drive a 2-­year, strategic branding process to reposition the new Toys “R” Us with new “spokesperson,” Geoffrey the Giraffe, while adding a value message to brand platform. Our research-backed strategy enhanced key brand attributes while meeting weekly retail sales and traffic goals. I led execution of a complex, 50-­‐spot national brand campaign that supported 7 events, 35 products and a local grand re-­‐opening campaign within retail timing and cost constraints. Our campaign resulted in single greatest sales day in company history by lifting advertised item sales an unprecedented 800 -­‐ 1700%. Simultaneously, unaided ad awareness increased 42% as Geoffrey became the best-­known icon in retail. And, we earned Advertising Age’s Most Effective Spot of the Year for 2002, after notching “Marketer of the Year” recognition from Toy Industry of America in 2001.

Cincinnati, Ohio, Us

Led P&G Coffee integrated account for foodservice, office and away from home venuesLeveraged strategic packaged goods experience in fast-paced world of telecommunications by running Cincinnati Bell (local AT&T) Wireless account

Ba, Rhetoric

Mba, Marketing