David Brown Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Noisy Beast was set up on the premise that not all brands are created equally and not all brands have the luxury of the same budgets. Noisy’s unique Media & Creative approach helps brands punch above their weight to Give Brands a Bigger Voice.

Melbourne, Australia

Accelerating Business and Marketing Transformation

Melbourne, Australia

Brands within the group in Melbourne include; TRACK, Tribal, DDB, DDB Shop and Mango and cover disciplines across Advertising & Content, Digital & Technology, Data & CRM, PR, Experiential and Retail.The brief was to modernise and integrate the agency’s 5 business units and 130 staff to create an integrated and focused Group agency model. This involved transforming Tribal the Digital agency into a service design offering, re-branding and re-launching RAPP to TRACK the data driven agency, re-focusing Mango the PR business away from the traditional and developing the DDB brand from a traditional advertising business to a modern and engaging offering. The shift was from a siloed culture to one of integration through delivering a shared service offering and supporting the need for strong independent brands.Key Clients: Westpac, Telstra, Suncorp Group (Apia, AAMI), Don Small Goods, Disney & AHM.Clients Won: Porsche Group Australia, Dulux Group (British Paints), Fortywinks (Digital), Adidas (PR), Momentum Energy, Monash Children’s Hospital.

Melbourne, Australia

The objective was to re-ignite the RAPP brand in Melbourne. Build a Digital, Data and CRM business that was right for the times and build it without losing the creative output.In 2 years the agency doubled in size to nearly 30 people, the first data scientist hired, a shift to CRM planners from account planners implemented and a data offering established. Key Clients: Officeworks (B2B, Data, CRM, Lifecycle planning, Adobe integration), AAMI, Apia, Red Cross Blood service, Momentum EnergyClients Won: Deakin University (advancement), Maxwell & Williams.

Melbourne, Australia

The DDB Group hired Steve Crawford and myself to set up a boutique high-end strategic and creative offering. The offering broke-even after 6 months and made profit in year 1. Staff numbers and profitability grew exponentially over the next two years. Scale became the issue and the decision made to roll the offering into RAPP.Clients won: Officeworks (B2B), Canadian Tourism, Monash University, Realestate.com.au, Murdoch Children’s Research Institute

Melbourne, Australia

A strong brand that for a long time had underperformed in Melbourne. In my four years leading the agency staff numbers doubled to nearly 100 and we integrated and launched a digital offering, brand design agency and sports & entertainment proposition. 2010 was one of the agency’s most successful year. Winning business and developing some of Australia’s most iconic creative work such as the ANZ rebrand (We live in your world), Barbara the bank manager, RSPCA drought appeal, Australia Post send someone a letter and Save The Children’s lessons is leadership.Key Clients: ANZ, Australia Post, Spirit of Tasmania, TRUEnergy, Medibank, RSPCAClients Won: Repco, Mitre10, ANZ Institutional, Realestate.com.au

Melbourne, Australia

In four years the RAPP offering grew to one of the most powerful and revered Direct Marketing and Sales Promotion businesses in Australia. Winning numerous local and international creative awards as well as growing the client base significantly with a balance of strategy, creativity and culture. We won the networks first Cannes Lions for its work on Seeing Eye Dogs Australia and the groups first Agency of the Year award. Key Clients: Australia Post, Mobil, CadburySchweppesClients Won: ANZ, TXU, Heinz, AAMI, Ambulance Victoria

Melbourne, Australia

From the high’s to the lows, Joined at the height of a Sydney 2000 Olympic sponsorship, the launch of a new and improved Frequent Flyer program Global Rewards and at a time where Airline brands were the pinnacle of branding and finished a week following 9/11 when the airline went into receivership. My focus in this time was developing the airlines first one-to-one strategy with its business (Small and Micro) and consumer segments, relaunching the Global Rewards program and introducing CRM best practice.

Melbourne, Australia

Part of a bespoke team of business specialists responsible for the launch of GE’s first Credit Cards in Australia. From concept development, through proposition testing and creative development to launch and maintenance, I was responsible for the marketing efforts of the GE Select MasterCard and then the co-branded Shell MasterCard in to the Australian market.

Leicester, United Kingdom

Worked across varied campaigns for Mortgages, Credit Cards and transactional banking,

Bsc, Industrial Business Studies

Marketing, Dipm