- Ownership of growth marketing through digital acquisition (Paid Social, Paid Search, Affiliates, Amazon), and CRM - Growth initiatives through launching new products, channels / marketplaces, markets and partnerships

- Leading international Client relationships and developing Amazon strategies- Owning retail technology enhancements within Europe and global representation- Oversee training program evolvement and resourcing models

- Developing and executing long term strategies that grow client's businesses on Amazon. Analysing sales and marketing reporting to derive insights that drive sales. Navigating challenges between client and Amazon as they arise - Responsible for managing relationships between Flywheel and our clients - Optimising digital planograms to drive organic discoverability - Overseeing analysts to execute through Vendor Central and Seller Central

- Responsible for customer acquisition across all digital channels (PPC, SEO, Affiliates, Email)- Digital store owner of two Tradecos, responsible for conversion rate optimisation of 30,000 products- Responsible for identifying and removing customer journey friction points- Own and develop website analytics and testing framework to drive conversion growth

- Own and develop multi-channel Customer Management through online acquisition (PPC, SEO, Affiliates) and offline retention (CRM alerts)- Execute Customer Liftetime Value (CLV) projects and align with acquisition and retention strategy- Own customer segmentation and devise marketing and promotional investment per segment- Build and lead new Customer Management team of 8 - Support efficiency and management of the offline sales team by enhancing CRM portal and triggers- Responsible for website analytics and testing framework to drive conversion growth

- Executing the B2B trading strategy and development of trading plans and initiatives across two companies within the EO Group- Driving relevant, converting site traffic through SEO, PPC, Email and Affiliates- Developing and managing the promotional plan to attract new customers and incentivise existing ones - Managing discount mechanics across the businesses in accordance with brand positioning- Monitoring key trading performance indicators, and taking responsibility and appropriate action to hit budgets- Working with the pricing team to drive a balance between maximising sales orders/revenue and GM opportunity - Working closely with merchandising and category, analytics and technology teams to improve the customer experience/sales journey- Managing, motivating and owning the relationship with a 3rd party agency for SEO and PPC

- Overseeing six Magento community websites in six languages and amending HTML to ensure accurate product descriptions, CMS pages and images- Tracking site speed, SEO content best practice and usability KPI’s and identifying improvement opportunities- Developing strategic design changes based on user experience testing (Google Analytics, Hotjar) and using external resources for CSS and design amendments- Analysing competitor activity to review best-in-class websites- Executing navigation improvements to meganav, static navs and search bar functions- Driving traffic through delivery and analysis of PPC, SEO and email campaigns- Supporting country managers in making positive changes to their campaigns- Ensuring implementation of SEO best practice for content internally and managing external SEO companies to create and maintain a robust SEO roadmap- Performing conversion analysis of user experience to increase basket to checkout behaviour- Optimising Amazon listings to increase variation types, conversion and sales and enhancing Amazon advertising campaigns across three countries- Leading, managing, motivating and supporting a team of 12 staff- Coordinating personnel review meetings and monthly management business reviews with senior staff- Establishing positive relationships with seven external stakeholders- Increased profit after implementing a ‘Post-Brexit’ strategy despite challenging market conditions- Grew gross profit 19.56% by improving margins and website conversions- Increased profitability and conversion by amending website offerings, including dynamic pricing, accessory upsell and product cross-selling- Boosted revenue from £500k to £4.2m in under seven years- Optimised Amazon listings equating to 20% of overall sales- Project managed the integration of the Sage 200 ERP into the Magento Community & Amazon platform- Enabled Sage and Scurri to make correct allocations by implementing automatic carrier rule definitions

- Overseeing the day to day management of a project to deliver international Magento website expansion to France, Germany, Italy, Spain and the Netherlands, building five sites in five languages - Leading, managing and motivating teams, ensuring a culture of high performance and achievement - Managing the recruitment and selection of staff based on skills, experience and perceived ability to positively contribute to organisational goals - Delivering effective training to personnel, monitoring performance and providing constructive and useful feedback to facilitate development - Carrying out various buying and marketing duties in terms of the strategic development and implementation - Significantly improved company structure through effective recruitment and training strategies - Successfully delivered Magento website expansion project on time and in full - Guided Zendesk implementation resulting in improved customer service structure, efficiency and transparency

- Heading up the digital marketing strategy, including internal and external PPC and SEO, developing and executing a robust strategy designed to raise profile and generate revenue - Managing and coordinating internal content writers and external SEO personnel on a daily basis - Representing the company at trade shows across Europe and China in order to establish and improve relationships with suppliers - Achieved market leading product range through sourcing multiple new suppliers - Increased site visibility score of top 100 search terms from 8% to 23%

- Improve website content through reviewing customer feedback, ensuring common questions were answered within the help pages and throughout the product detail pages-Review and improve product imagery by engaging with customers to start user generate content, helping to showcase product in various environments- Understand and review Google Analytics to identify issues to be circulated internally- Support Customer Service during peak times