Creative Director
CurrentLeading and driving initiatives from concept creation to completion – strategy, direction, problem-solving, removing road blocks, providing clear and actionable feedback, and leveraging channel best practices. Advocating, leading, managing and eliciting excellent creative work from a team of designers and copywriters; while being a brand steward and champion for the IGS Energy brand, according to exact positioning and guidelines.Inspiring innovative, effective B2B and B2C marketing… Show more Leading and driving initiatives from concept creation to completion – strategy, direction, problem-solving, removing road blocks, providing clear and actionable feedback, and leveraging channel best practices. Advocating, leading, managing and eliciting excellent creative work from a team of designers and copywriters; while being a brand steward and champion for the IGS Energy brand, according to exact positioning and guidelines.Inspiring innovative, effective B2B and B2C marketing communications campaigns and solutions that both build brands and drive sales. Partnering with other IGS Energy marketers – brand and demand generation teams, and external agency partners; to ensure business and strategic objectives are met and each deliverable aligns to our brand standards.Connecting human insight to customer needs; while leading internal resources and leveraging external resources to achieve results and develop a center of creative excellence. Providing leadership, mentorship and development to a talented group of creative professionals in their own growth and career development. Show less