• Running, testing and optimizing campaigns in Facebook and Google (search & display) for several brands in the gaming industry, using various targeting techniques.• Partnering with content, law and design departments to determine the advertisement’s message and goal, in order to create effective ads and landing pages that drive conversions.• Ensuring high ROI by monitoring costs, amount of conversions and incoming value, while observing a prefixed budget (over €100’000)• Performing constant market researches of competitors, customers and technologies to stay up to date with the latest trends.• Building seasonal keyword lists, analyzing search volume and test the relevant ones with different angles’ ads.

• Administered Facebook Campaigns for many brands in the jewelry and fashion industries.• Planned, created and executed social media marketing activity to meet brand-building objective.• Constant contact with clients to define targeting audiences and create ads to be A/B tested.• Ensure campaign ROI is reached, as well as benchmarks set prior to the campaigns.

• Started as an affiliate manager: purchased advertising spaces on Websites/Facebook pages/YouTube channels. Negotiated contracts on CPA/Revenue share models.• Worked closely with the design department to build creatives which fit the publishers’ theme.• As result of a successful media buying test campaign, I was put in charge of buying traffic through Networks (Propeller Ads, AdCash, ZeroPark…) in CPM/CPC models to drive the amount of conversions requested while keeping a high ROI.