• Designed and executed data-driven digital marketing campaigns for clients, across channels such as email, OTT, paid ads and display advertising.• Created comprehensive A/B testing strategies on email and sms marketing, landing pages, paid ads and analyzed data to optimize towards better conversions.• Developed targeted email automations to drive brand awareness, sales, repeat purchases, and engagement for multiple clients at DTC, B2B and Non-Profit Organizations.• Worked with ParkMobile and lead the implementation of the app through paid ads, social media outreach, influencer marketing, email marketing in major cities in CT such as New Haven, CT and Stamford, CT• Managed project timelines, budgets, and resources to ensure the successful delivery of campaigns.

• Developed and optimized comprehensive acquisition funnels through various channels, including paid advertising, email marketing, and landing pages. Implemented A/B testing methodologies to refine and enhance funnel performance• Regularly analyzed marketing performance metrics, generated reports, and provided actionable insights to optimize campaign strategies. Utilized data-driven decision-making to achieve key performance indicators (KPIs) and business objectives.• Worked closely with cross-functional teams, including product development, sales, and customer support, to align marketing strategies with overall business objectives. Facilitated communication and collaboration for seamless campaign execution• Leveraged marketing automation tools to streamline processes, nurture leads, and enhance the overall efficiency of marketing campaigns. Designed automated workflows for personalized customer journeys.

• Conducted in-depth analysis of customer touch-points and developed detailed customer journey maps to identify key interaction points and optimize the overall customer experience. • Designed, executed, and optimized personalized email campaigns targeting different segments of the customer base.• Developed and implemented robust customer retention strategies, including loyalty programs, personalized promotions, and targeted re-engagement campaigns reducing customer churn 4% on avg YoY.• Successfully achieved a 20% increase in Customer Lifetime Value over the first 2 years. This was accomplished through the implementation of a subscription-based program for bedding products and followed up with tailored retention strategies and automations.• Regularly monitored and reported on the performance of lifecycle marketing campaigns, providing actionable insights to stakeholders and adjust strategies for continuous improvement