David Bynon Email & Phone Number

Bullhead City, Az, Us

Prescott, Az, Us

Prescott, Arizona

Core Responsibilities:• Design, develop and maintain a scalable content generation system (“iNavigator”) for WordPress that blends human optimized content with big data to produce SEO and conversion optimized content.• Create and maintain a keyword map and content strategy to compete with leading health insurance marketplaces for Medicare plan traffic.• Create and manage an effective lead/sales funnel.• Learn and stay informed on Google's 200+ Ranking Factors and apply them to websites.• Research and use industry leading web analytics tools to research and deconstruct competing websites and untapped search opportunities.• Maintain website performance for best ROI.• Conduct annual SEO audit.• Update health plan database tables quarterly.• Respond to all website visitor questions and quote request in 1-hour or less.Key Accomplishments:• Construct five structured catalogs of optimized Medicare plan content that compete effectively in long-tail search (Result: 8,000+ keywords w/ ave. search position below 24 in SERPS).• Implemented Google Analytics events to improve understanding of content importance to visitors and used it to systematically enhance content and improve advertising revenue.• Optimized website performance by focusing on page load time, mobile compatibility and bounce rate (PageSpeed 90+, bounce rate under 10%).• Optimized for long-tail search results by tuning content for location specific searches.• Redesigned data-driven content to take advantage of Google’s Featured Snippets opportunity.• Created Schema.org code for Google Rich Snippets (displays on over 35,000 pages).• Optimized internal linking structure to improve indexation and improve user experience.• Tracking on 3,000 most valuable keywords.Core Competencies: • Google Analytics, Web Analytics, Keyword Research, Web Development, WordPress, PHP, MySQL, JavaScript, jQuery, HTML, CSS, Content Creation, Copywriting, Content Management, Public Speaking, Project Management,

Greater San Diego Area