Lead for all internal and external communications within the company. Leader for marketing, advertising, public relations, onboard/product training and relationship management.• Raised overall website traffic 73% YTD with over 22k Tier1 opt-ins led by 4 media campaigns of between $870k and $11.4M between Q2 and Q4 2024. Media mix employed – broadcast TV, Video on Demand, Amazon Prime, YouTube, Digital banner, print, Out of Home and social media communications.• Led effort to kickoff first-ever multimedia marketing campaign in Canada in support of 2 dealers in country. Over 100% increase in web traffic YTD, and 1k web leads since campaign kickoff.• Recruited and hired a Product Training Manager, bringing the capability to conduct detailed media handoffs, train both new sales teams as well as internal personnel on the Grenadier and its capabilities as well as being our on-site expert at all events/experiential gatherings.• Led Quartermaster pickup truck media launch in Joshua Tree, CA. Over 130M total article reach, and 125k video views two weeks after event. • Title sponsor of Overland Expo 2024 event series. Landed over 1k hot leads for US retailers through innovative displays, with an emphasis on INEOS Grenadier’s offroad capability to outdoors active lifestyle users. Exposure to over 50k attendees across 4 events.• Strategically supported regional PR events throughout calendar year, to establish INEOS as a viable automotive company now in market. Won Texas Offroad Truck of the Year, and Texas Offroad SUV of the Year from the Texas Auto Writers Association, announced in November 2024. • Led corporate support and effort behind the first-ever Grenadier Owner Gathering @ Moab Utah. 75 vehicles, over 150 customers. • Successfully planned and held Dealer Summit (all-dealer meeting) in Palm Springs, California. 100% attendance from 20 retail partners. Shared future plans, state of brand, retail offerings for 2024 and video conference with CEO located in UK.

Lead the Hertrich Family of Dealerships in all Marketing, Advertising and PR activities. 24 retail sales & service locations and 19 brands across Maryland, Delaware and New Jersey, as well as 12 dedicated body/collision repair shops. $800M in topline revenue annually. Re-establishing a full marketing team, company internal communications plans, external PR and community action events while growing mar-comm share in our operational area of Delaware, Eastern Maryland and northern New Jersey. Grew impressions from 1M per month in January to greater than 8M per month in October 2023 with a re-focus on digital communications. Developing new strategies on marketing mix, company branding, PR strategy and creative approach. - Hired, lead and developed a cross-functional team of eight employees. Revised organizational structure best fit team members functional strengths. - Led all advertising planning, creative, and media buys. Total media spend around $250k/month. - Worked with top 20 leaders in company to revise and modernize internal company communications. - Expanded community giveback programs to Kent & New Castle counties for better brand/store engagement and awareness of the Hertrich Family brand.

• Led all product and award marketing, planning and execution at Subaru of America. Managed brand competitive and accolade related claims, product & technology marketing execution – timing, strategy, platforms, and messages. Leads partner marketing efforts with key brand partners SiriusXM, Consumer Reports, Kelley Blue Book, JD Power, Harman/Kardon, and EVgo.• Led all Subaru brand Awards, Accolades and quotes licensing, planning and execution in consumer-facing materials. Maintained relationships with brand awards providers such as Kelley Blue Book, JD Power, Consumer Reports, ACSI, Insurance Institute of Highway Safety. • Planned and executed full-model change marketing launches for 2022 BRZ sports car, 2022 Outback and Forester Wilderness SUVs, the all-new 2022 WRX, and all-new 2023 Solterra electric vehicle. Planned, coordinated, and executed all vehicle messaging for these models as well as market research including conjoint analysis, focus groups and web-based surveys.• Managed personal staff of 3 full-time professional marketers. Coached, guided and prepared staff as valued colleagues. • Coordinated 100+ staff within greater Subaru & agency environment for product and brand messaging at Subaru of America. Worked cross-functionally with all Subaru departments and parent company Subaru Corporation to ensure consistent, timely and effective marketing messages across all platforms and broadcast media. • Published annual Subaru Brand Messaging Guide, editing all contents along with Senior Vice President of Marketing. The Messaging Guide houses all Subaru marketing brand strategy and any annual key initiatives for the Subaru brand – including messaging strategy & language.• Developed and implemented a US-market performance brand strategy for Subaru Tecnica International (STI) and Subaru Wilderness – a new addition to enthusiast brand offerings from Subaru. Led event planning and execution for six Subaru STI/Wilderness enthusiast events across the US.

• Successfully planned & executed an all-new telematics program – a first for Subaru globally.• Led successful business planning & proposal for all-new Subaru Ascent SUV. • Project lead on worldwide audio/infotainment & telematics strategy for Subaru. Streamlined US audio lineup from 17 to 3 assemblies, and developed partnerships for holistic infotainment programs.• Planned, led and managed SOA presence at 2013 Consumer Electronics Show. • Speaker/Panelist at two (2) Telematics Update conferences in 2013, OMMA Mobile Conference 2013.

• Led, planned & executed all-new lineup & pricing strategies for 2008-2015MY - resulting in 100%+ sales growth for 2015 Legacy sedan and 180%+ sales growth for 2015 Outback crossover SUV. • Managed product lineups, pricing and content for 2006-2014 Subaru Tribeca SUV, and 2007-2009 Forester SUVs. US Voice of the Customer for Subaru carlines & technology portfolio issues to Fuji Heavy Industries in Japan - regular interaction, communication & collaboration with Sales, Global Marketing & Engineering activitiesLead for all new product development proposals, model lineup/pricing analysis, brand strategy, and communications to internal stakeholders including Sales, Dealers, and Executive staffDeveloped all-new model lineup & pricing strategy for $750M all-new carlines- resulting in 30%+ sales growth for Legacy and 80%+ sales growth for Outback in US marketLed product promotions efforts with media for 2010 Legacy & Outback launch - resulting in Outback winning 2010 Motor Trend SUV of the Year awardLed project to revise Subaru US portfolio naming/badging strategy for 2010 model yearInitiated & led infotainment strategy for US market - successfully influenced Japanese parent to shift strategy on US portfolioNegotiated new contract with audio service supplier - gaining Subaru consumers added service worth $500k + per year

• Led 3 direct staff and 50+ cross-functional team in successful planning & execution of the $570M 2005 Ford Escape SUV program.• Developed data-based product proposals totaling over $27M+ in annual savings.

• Led team of 10+ engineers in successful development and launch of $42M frame system for the 2000 Ford Explorer. • Won the 2000CY Ford Significant Achievement Award for co-leading development of a web-based Engineering Portal that housed all engineering standards and links to common product development reference materials.

• Developed and led ad-hoc program purchasing process along with Mazda Motor Company staff in Japan, sourced 1600+ parts on time for the $1.6B 2000 Ford Escape/Mazda Tribute program.• Led and taught Mazda engineers on how to utilize Ford Product Development Process.

• Created original designs that cut part cost by 50%, resulted in over $6M in annual savings, and introduced over 25 lbs. in weight savings to 1997 F150 pickup truck program - resulted in two (2) 1994CY Ford Significant Achievement Awards.• Co-led and developed SUV product proposal for the 2000 Ford Escape - won the 1995CY Ford Significant Achievement Award.

• Led 200+ Marines & Sailors of Bravo Company, 1st Battalion, 24th Marines through rigorous annual training schedules and two summer deployments - awarded Navy Achievement Medal.

• Developed new logistics system for 1st Marines boat maintenance facility, saved $1M+ in operational costs annually by cutting inventory levels, streamlining purchasing of supplies, implementing standardized kit for boat units deploying• Served in Operation Desert Shield & Desert Storm as infantry Platoon Leader during wartime - led 45 Marines & Sailors through major regional conflict, managing day-to-day operations and administrative functions, implementing innovative training for individual squads leading up to the conflict