• Responsible of defining, aligning and implementation of Omnichannel strategy for Home Depot. Recommend investment levels and resource allocations across IT to accelerate the strategic vision. • Lead and implement the Innovation program for new technologies, and identify new market opportunities• End-to-end responsible for Store systems, POS, Payments, CRM, Contact Center, Sales and e-commerce platforms. •Manage, coach and motivate a team of +40 individuals to achieve project objectives and their development through coaching and mentoring. • Design, support and operate new/improved and disruptive end-to-end solutions to build business capabilities and maximize business results while challenging existing service standards. • Responsible for maintaining stakeholder ́s engagement and communication while understanding business strategy to anticipate and shape demand based on company’s framework.

• Responsible for the Digital strategy for Latin America to achieve Digital transformation within the region, from people, processes and technology.• Recommend investment levels and resource allocations across the countries to accelerate the strategic vision. • Responsible to establish stakeholder communications with business divisions and countries to align and identify new market opportunities through the implementation of new projects. • Lead the proof of concept program for new technologies for the region.• Lead the new Demands and innovation strategy for E-Commerce, CRM initiatives, VTO services and editorial websites.

Responsibilities:• Led merge of ABI & SAB Miller from IT Perspective by identifying best practices, centralizing services and delivering costs savings.• Responsible of defining and implementing marketing strategy and change management for projects of the merge of ABI & SAB Miller. •Manage, coach and motivate a team of Project Leads in 6 countries to achieve project objectives and their development through coaching and mentoring. • Design new/improved and disruptive end-to-end solutions to build business capabilities and maximize business results while challenging existing service standards. • Responsible for maintaining stakeholder ́s engagement and communication while understanding business strategy to anticipate and shape demand based on functional capabilities.

• Align business needs and identify the value drivers and the benefits for multiple application projects to improve business capabilities and core KPIs.• Strong partnership and sponsorship with stakeholders to project timely implementation without business disruption.• Ensure the alignment to the budget assigned to each project and OPEX generated.• Follow up of multiple competences development of project leads through coaching andmentoring strategies.• Understand business strategy to anticipate and shape demand based on functionalcapabilities.• Seek out transformational processes & technologies, trends and innovative solutions to build game-changing competitive advantage for ABI.• Ensure every project is complete delivering business value and reaching all benefits identified for them.

•Responsible to deliver leading e -commerce solutions that support company strategy for new business models, achieving 0.01% of company's total volume in the first year.•Responsible of developing digital marketing strategy for new business model and markets.•Responsible to track and monitor every element of the project’s health and take actions in order to correct any variation to the plan (time, resources and budget) as a key responsibility to ensure the benefits in the long term. •Responsible to establish stakeholder communications as single point of contact with business areas and IT, to align the needs and identify the value drivers and the benefits for multiple projects.

• Provide strategic corporate IT planning function to the organization. Creating the long-term application footprint strategy for Mexico with Global influence.• Establishing current and long-range direction of technology aimed at keeping the organization on the forefront of change – Innovation.• Driving proof of concepts of new technologies that lead to their final selection and handing over to Applications team that will take them to implementation.• Effectively influence IT decisions at an executive level.• Driving application rationalization and ongoing execution to reduce total application footprint cost and complexity.• Evaluation of technology solutions, leading innovation and aligning solutions with company vision, priorities and initiatives.• Establishing business process roadmap to implement application footprint strategies.• Strategic IT Vendor Relationship Management.

• Stakeholder Management: Responsible to establish stakeholder communication as single contact point between business areas, information and business services, to align the business needs and identify the value drivers and the benefits for multiple projects. Conduct all marketing steering committees and Tec Meetings.• Business Value: Responsible to understand clearly the business strategy to ensure that KPI’s and benefits of multiple projects managed are aligned with business goals and zone/global strategy. Strong partnership and sponsorship with stakeholders to project timely implementation without business disruption.• Budget Management: Advice to business functions during the planning process and during definition of business cases, for each strategic project by defining the budget for demand fulfilment, prioritizing and evaluating the projects with all stakeholders.• Create a lasting impression among customers and improving product sales and market share.• Monitoring market trends and oversees advertising and marketing activities to ensure the right message is delivered for brands.• Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.

Responsibilities:• Plan, execute and finalize projects aligned with business objectives. • Analyze client requirements; recommend solutions and continuous improvement of the solutions.• Align IT teams with business strategy.• Perform cost analysis with clients. • Creation of DRP documents. • Implement, supervise and maintain new technologies for constant network improvement. Achievements: • Implementation of a new call centre from scratch (including planning, network design, site design, wiring, cost analysis, implementation of contact centre and direct involvement in equipment selection).• Redesign of client data network, including topology, technology and routing with redundancy and DRP documents for all sites. • Advisement and preparation of documents for client to obtain ISO 27000 certification. • Coordination for IT teams in the creation of the new data centre and for the installation of the security and monitoring infrastructure.

Responsibilities:• Plan, execute and finalize projects according to certain rules within a budget and time assigned. • Coordination of team members involved in a project, company and client.• Implement, supervise and maintain new technologies for network improvement. • Manage every team involved in a project. Achievements: • Successful implementation of a project called “Mundial” for one of biggest banks in Mexico. Direct involvement in design, planning and execution.• Migration of 500 workstations to another office, during this project I was in charge of distribution for site and equipment required for it..• Total redistribution of company data network, including topology, technology and routing.• Implementation of redundancy in all sites, this was achieved by changes in network topology and equipment.• Successful planning and implementation for migration of 300 workstations to a different call centre.

Responsibilities:• Integrate and migrate telecommunications services for USA and Latin America.• Team leader for 10 members in Mexico and 5 in USA for brand change in cellular network for Verizon in Louisville, Georgia. Conducting joint planning with client and manage technicians on site as well as monitor and configure the equipment. • Team Leader for 7 members in network integration for different cellular companies in Texas and California.Achievements: • Successful migration for entire Verizon BTS network in Louisville. • Implementation of CDMA module for multiple companies in Texas and California.• 2 Nortel certifications.

Responsibilities:• Responsible for managing and maintaining voice and data network in corporate and 3 branch offices. Direct involvement in planning, implementation and monitoring in project approval for technology upgrade between two of the main offices (DF / MTY).Achievements: • Successful develop and implementation of call control to reduce phone bills, this project led to a 30% reduction in cost of outgoing calls.• Successful technology upgrade within voice network resulted in 40% savings on phone bills within centres.• Reorganization of networks segments for better administration.• Documentation of IT infrastructure.