David Caldwell Email and Phone Number

Marketing• Designed Web pages for ECAT and Adtronics• Revised Presentation Manual for Redken, NY• Assistant Director on regional commercials for Ford Motor Co Financial analysis/ Accounting• Generated Pub Plan and trained staff for Addison Wesley Longman Publishers, NY.• Accounting and Analysis with KPMG, NY• Tracked mortgage applications for Fleet Finance, Atl.• Balanced books for Niami Leff Designs, N.YBusiness Development - Strategic Operations• Designed and Implemented Bank Readiness controls to information access at American Express

• Managed and coordinated delivery of 60,000 papers weekly to stores throughout Long Island and NYC. Implemented and maintained logistics and operations for a team of 12 drivers delivering to over 1200 locations.• Designed and implemented new delivery system and facility management. • Launched delivery of Avenue Magazine to the Hamptons• Public Relations and Marketing. Maintained relations with vendors, advertising clients, customers, and Town governments.

Marketing Manager – Welcome Acceptance Dept.• Internet POP. Designed and implemented programs to promote Logo Usage on the internet. Extensive research of merchant’s web sites to determine if and how they are displaying the American Express Logo, and all the variables regarding customer payment options.• Direct Marketing- Created and implemented direct mail programs to encourage merchants to display the American Express Logo, both brick and mortar and internet. Did extensive market research on Charge Volume and its relation to Logo Display. Contributed to Value Story regarding Amex Logo usage on the internet.• Passive Suppression- Worked with the Passive Suppression team to devise and present strategies to reduce passive suppression by merchants. Project Manager – Information Security Dept.• Designed and implemented new procedures and structure for American Express information access. Prepared American Express for new regulations required by Federal Banking Auditors when the official status of American Express became that of a bank.• Made numerous high level presentations to all departments regarding information integrity.• Wrote procedural manual for Group Security Administrators – a technical manual for working the IMS system, and a guide to Information Integrity protocols.

• Generated and maintained accounts, wrote and produced television commercials.