Managed all marketing and communications for both the early access and official launch of Creativerse; Built Playful's community management program from the ground up, growing its fanbase to more than 100,000 over 7 years; Developed and executed content calendars for all digital channels, including social media, email marketing, web presence, and in-game communications; Collaborated with Nintendo, Microsoft, and Oculus on marcom launch plans for the Lucky's Tale franchise; Managed the creation of key marketing assets, including launch trailers for New Super Lucky's Tale, Creativerse, and Lucky's Tale, and press kits for each of Playful's titles; Built Playful's influencer relations program and developed an influencer sponsorship campaign for Creativerse's official launch; Built Playful's livestreaming program from scratch, developing beloved series for the Creativerse community that peaked at over 1000 concurrent viewers.

• Transitioned and grew NewToy's 50k community to more than 3 million as Zynga With Friends across Facebook, Twitter and forums through strategic social media campaigns and promotions• Translated consumer insights into revenue- and engagement-driving product decisions• Optimized game support pages, leveraging analytics to deflect $20K in monthly CS ticket costs• Managed team of contracted moderators to reduce player complaints by 50% across all games• Developed game landing pages, e.g. zyngawithfriends.com, matchingwithfriends.com

• Grew NewToy's press and community relations programs from scratch• Developed and executed media outreach campaigns resulting in placements with The Washington Post, TechCrunch, Wired, MacLife, Touch Arcade, D Magazine• Supported Newtoy as a PR contractor since Sept 2008

• Planned and executed product launches, demos, blogger partnerships, social media campaigns, new product introductions, special events, and executive visibility and thought leadership campaigns• Engaged consumers via Facebook, Twitter, YouTube, corporate blogging, etc.• Secured coverage for clients in The New York Times, Family Circle, Wired, The Washington Post, PC Magazine, Investor’s Business Daily and others• Primarily supported clients in the technology industry: Verizon Telecom, JDA Software and i2 Technologies• Also supported non-profits such as The Michael & Susan Dell Foundation and Texas Department of Transportation

• Increased awareness/sales of Agilix software by planning and executing email campaigns• Created user-friendly, promotional tutorial videos for new software; was contracted after internship to complete a similar project due to their success• Streamlined copy and layout of company Web site and marketing collateral