Led end-to-end commercial strategy for Group's Spanish brand, focusing on launch and growth plans, margin improvement, supply chain efficiency and product assortment excellence to ensure market competitiveness and profitability. Reporting to CEO. Member of the Spanish entity Board. Effectively managed 2 different business operations in Madrid (Sezamo launch) and Barcelona (Ulabox running business), building a highly talented and cohesive team of 15 top grocery professionals in a few weeks and defining and negotiating a differentiated and very local >10k SKU assortment with projected margin above business plan objectives. Also, as member of the Global Commercial Directors' team, coordinated the International Suppliers' Conference of 2022, with over 1k attendants in hybrid mode.Additionally, since H2 2022 served as Global Head of Retail Media, developing the recently launched business unit aimed to drive pure advertising revenues on top of Trade Marketing funds for all our operating markets (Czech Republic, Hungary, Austria and Germany). Direct report to the Group CCO. Proposed, discussed and defined its long-term vision and short-term plan with Global Leadership and markets, developed business relations with leading media agencies (GroupM, Omnicom, Publicis, etc), delivered first deals and implemented a new CRM tool (HubSpot).Rohlik Group is a leading European e-grocery retailer that became unicorn in 2021. It offers a huge range of quality products in 90 minutes with 15-minute delivery windows.

Full and long-term entrepreneurship journey initiated in a modest coworking space and culminated in a successful integration into a leading e-grocery international group. Right hand to the CEO, responsible for profitable revenue generation (product sales and retail media), purchasing and strategic planning. Highly involved in fundraising and M&A. Board member.Ulabox was Spain’s first 100% online supermarket. Supported by a superior user experience, a strong brand and an innovative operational model, the company delivered ≈ 1M orders since 2011 and reached 5% of online market share in its addressable market (>10% in Fresh produce). Ulabox became part of Rohlik Group in 2022.

Management of the Scotch Whisky brand portfolio, including regional leader Dewar's and value for money champion William Lawson's. Developed and implemented action plans across on and off trade channels, with focus on innovation. This included image events, in-store promotions, regional plans, local development of brand content and adaptation/improvement of international brand ideas, among many other activities. Led several Innovation projects in close collaboration with Global HQ in London.

Delivered market share and incremental sales growth for Dodot brand (Pampers diapers and wipes) in Spain and Portugal (Arbora & Ausonia JV), leading multifunctional teams through extensive market analysis, strategy development and execution, as well as ATL & BTL communications (offline and online). Coordinated a full Marketing Mix Model (MMM) project and actively participated in the Kandoo brand turnaround. Launched 2 new brands: Babykini and Happyjama. Growing focus and involvement in commercial strategy and execution.

Assistant Brand Marketer, supporting the development of new advertising campaigns, promotional activities and co-branding projects (Nike and Dodot) for Font Vella (bottled water market leader).

Analyst, working in strategic management consulting projects related to the Tourism & Leisure sector.

Assistant to the Office Director, mainly working in risk assessment (mortgage and credit requests) and as Cash Manager (attending daily operations with customers).

Single Point of Contact (SPOC) between Global HQ in Germany and Local Management teams, giving support in the implementation of a new global purchasing process in the Latin American markets.