Marketing Strategist
CurrentStrategize, create, and manage many kinds of digital advertising campaigns - Targeted Display and Video Campaigns - Geofencing, such as targeting people who visit competitors - Over-the-Top and ConnectedTV advertising - YouTube advertising - Google Search Pay-Per-Click - Facebook and Instagram Advertising - Retargeting people who have previously engaged with the advertiserUtilize bidding strategies for high efficiency and low CPM'sNegotiate, plan, and buy highly efficient television and radio campaignsFacilitate needs of clients including copywriting, production, etc.Serve advertisers through sales, both new business and current clientsAct as a 'media fiduciary' on behalf of clients, working to deliver excellent results on their behalfCarry out many other functions necessary for day-to-day operations