Strategize, create, and manage many kinds of digital advertising campaigns - Targeted Display and Video Campaigns - Geofencing, such as targeting people who visit competitors - Over-the-Top and ConnectedTV advertising - YouTube advertising - Google Search Pay-Per-Click - Facebook and Instagram Advertising - Retargeting people who have previously engaged with the advertiserUtilize bidding strategies for high efficiency and low CPM'sNegotiate, plan, and buy highly efficient television and radio campaignsFacilitate needs of clients including copywriting, production, etc.Serve advertisers through sales, both new business and current clientsAct as a 'media fiduciary' on behalf of clients, working to deliver excellent results on their behalfCarry out many other functions necessary for day-to-day operations

Handle a number of responsibilities both big picture and day-to-day, including:Find and recruit good candidatesTrain new employeesManage and configure three Ground routes and one Home Delivery route covering over 700 total square milesAssist and facilitate five drivers who pickup and deliver over 1,400 stops and 3,200 packages per weekPurchase and maintain five vehicles from vans to box trucksOversee operationsHandle managerial and administrative responsibilities like company and government compliance, back end paperwork, financials, etc.Review/Audit settlements and financial transactions to ensure correct receivables and payablesCreate and maintain vendor relationshipsCreate financial projections, review profit/loss and cash flow, and make executive decisions regarding company financesBuild relationships with other contractors and FedEx managementPersonally advocate on behalf of company and employeesEstablish corporation with all related filingsCreate and submit business plan for acceptance to acquire and operate contracts

Research and prospect for new business accountsProvide service for existing accounts including planning, posting, research, and account managementCreate presentations, schedules, and packages for prospective clients based on their goals and needsNavigate ratings and research data to prepare relevant information for clients and prospectsUnderstand and communicate numerous digital capabilitiesNegotiate schedules, rates, and ratings with buyers

Negotiate and plan broadcast TV, cable, and radio schedulesAudit schedules/hold media accountable for what client receivedWrite/Edit creative for commercials and facilitate productionSell business-to-business by phone or meetingProactively create systems to improve company efficiencyRespond to and resolve difficult situations on behalf of clients

Created successful concert series that continues 10+ years later (Crema)Marketed and co-managed $300,000/year business with 30 employeesPromoted, scheduled, and ran average of 2 concerts/week (57 total)Ideated promotional concepts and events to boost sales and engagement