David Caplan Email & Phone Number

Rock Springs, Wy, Us

Green River, Wy

Mr. Caplan played a leading role on the Tronox M&A transition team throughout the sale of the Alkali Chemical business from Tronox to Genesis Energy. The $1.3 billion transaction successfully closed September 1, 2017. In his role as Director of Corporate Communications, Mr. Caplan has been heavily engaged with rebranding the company, transitioning employees to Genesis Alkali and engaging with local, state and Federal officials.

Green River, Wy

Directed public affairs and M&A communications around the April 1, 2015 divestiture of FMC's Alkali Chemical business to Tronox. Successfully and seamlessly transitioned more than 1,000 employees to the new company. Mr. Caplan is responsible for creating a cohesive and reinforcing set of narratives and messages across the organization. He provides counsel and support regarding strategic communication issues to the President of Tronox Alkali and the executive leadership team. In this role, he also acts as the custodian of corporate brand and reputation with multiple internal and external stakeholders. Key focus areas include: public relations, governmental relations, customer communications, corporate social responsibility, employee communications and philanthropy. The goal is to ensure that all communications strategies and activities support the desired positioning of the company.

Green River, Wyoming

Led public affairs, internal communications, media outreach, community relations and philanthropy programs at FMC Corporation’s largest global production site. Served as FMC spokesperson for the world’s largest mining and natural soda ash operation with nearly 1,000 employees. Developed and managed public affairs programs and strengthened relationships with Wyoming's Congressional delegation along with state and local officials. Provided executive communications support and strategic counsel to the Alkali Chemical senior leadership team located in Philadelphia and Wyoming. Maintained FMC's corporate brand standards and managed advertising and promotional programs to boost corporate image and reputation.

The Woodlands, Texas

Provided strategic communication and change management support to several critical Entergy business units, including Entergy's Utility Operations, Regulatory and Fossil Generation. Developed internal communications, business strategy and change management plans to fully inform, inspire and engage 7,500 front line employees working in Arkansas, Louisiana, Mississippi and Texas. Managed executive visibility and storytelling programs with internal and external stakeholders. Planned and developed a cadence of leadership communications using a wide variety of support materials including e-newsletters, SharePoint electronic publishing, video, blogs and town hall meetings. Researched and prepared speaking points and thought leadership materials for senior leaders. Supervised outside vendors and contractors. Worked with national news media such as CNN and Fox while serving as the utility's primary public information officer following two major hurricanes that hit the Texas Gulf Coast in 2005 and 2008.Managed internal and external communications, public affairs, branding/advertising and philanthropy for Entergy’s Texas’ regulated retail electric company serving 420,000 customers in Southeast Texas, including many of the nation’s largest petro chemical operations.

Detroit, Michigan

Directed a team of five regional public relations, marketing communications and event planners in New York, Chicago, Los Angeles, Dallas and Atlanta. Generated positive national, regional and local media coverage for General Motor's car and truck brands. Informed the media and GM's 160,000 North American employees about the company's marketing and sponsorship activities.Provided communication counsel and strategy to public relations and sales and marketing leaders located in GM's corporate headquarters, North American sales regions and Cadillac, Buick, Pontiac, Chevrolet, Hummer and Saab marketing divisions

Corning, New York

Directed a diverse team of 12 internal and external communications professionals and multiple outside agencies. Led the development of a multi-million national advertising campaign that transformed Corning's image from a "pots and pans" company to a global technology leader in high speed fiber optic communications. Managed global brand and marketing communications, including advertising, product-related public relations and trade-show management. Led the development and implementation of a global corporate identity rollout, ensuring all marketing, advertising, investor relations and media relations materials along with web sites, trade show exhibits, direct mail, signage, packaging and video supported the new brand. Retooled the employee communications function, delivering new Internet and Intranet web sites, streaming video, quarterly earning conference calls and daily business updates to employees. Directed a global corporate restructuring and change management program that helped 45,000 employees better understand their role in maintaining competitiveness and returning to profitablity.

Somers, New York

Advised and counseled senior management on marketing, communications strategies and tactics to reposition IBM as the world's largest IT service provider. This business soon emerged as IBM's growth engine with 150,000 professionals and technical employees servicing corporate customers and government agencies in 64 countries. Served as primary company spokesperson with responsibility for managing and building relationships with The Wall Street Journal, The New York Times and leading trade publications.

Dearborn, Michigan

Served as senior company spokesperson responsible for employee, corporate, regional and international communications with assignments in Detroit, Toronto, New York City and overseas. Designed and maintained the company’s first public affairs issues management system providing former Chairman Red Poling and the top 400 managers with monthly updates on 40-50 critical issues and challenges facing the company. Directed electronic media outreach, frequently placing senior executives on all major networks, CNBC, CNN, Fox and the PBS Nightly Business Report. Produced and distributed video news releases, supplied product b-roll and coordinated live remotes and satellite media tours. Launched new cars and trucks in the U.S., Canada, Brazil and Argentina. Developed global marketing communications strategy and issues management in preparation for the company’s successful market entry into China, Vietnam, Eastern Europe and other emerging markets.Promoted product quality and technology by arranging and accompanying media on visits to Ford North American manufacturing facilities. Handled national communications surrounding the successful 1993 contract agreement reached between Ford and the United Auto Workers.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Worked toward my MBA

Executive Education, Marketing

Executive Marketing Program

Bachelor Of Arts (Ba), Communication, General

Activities and Societies: Public Relations Student Society of AmericaWorked toward an undergraduate degree in Communications