David Carlson Email & Phone Number

Worldwide, Oo

•Market Access and Pricing offering leader for ConvergeHEALTH: ConvergeHEALTH is focused on creating new health ecosystems, to enable the future of health, by combining next-generation platforms, deep industry experience, and novel collaboration models. These digital platforms, now in more than 25 countries, connect patients, providers, researchers, regulators, and payors, helping millions of patients benefit from the ability to accelerate drug development, understand patient outcomes, devise personalized treatment plans, automate safety reporting and move the industry toward a more fully integrated digital health system.•Lead Alliance Partner for the MediLedger Project by Chronicled: An industry collaboration to create a secure, decentralized, peer-to-peer messaging and blockchain network with a goal to become the backbone for solutions between trading partners in the life sciences.•Lead Operate Integrator for Commercial and Market Access: Structure practice for expansion of new and current offerings within the Life Sciences sector.

Philadelphia, Pa, Us

The Segment Leader is responsible for the overall strategy of the company’s Market Access Segment and accountable for the company’s Market Access bookings and revenue objectives. The Segment Leader is an industry acknowledged payer strategy, contracts and pricing expert that supports that company’s go to market execution and interfaces with Product, Operations and Customer Accounts to inform the company’s innovation and customer experience. Segment Leader will identify acquisition opportunities for inorganic growth and support diligence, deal close, and integration, as needed.Pre-Sales Engineering:•Supports winning sales pursuits with capabilities demonstrations, proposal writing, statement of work creation, etc.•Works with sales leadership to identify priority cross sell and green field account targets, and supports the opportunity planning process•Accountable for sales kits including capabilities presentations, diagnostic questions by user persona/stakeholder, competitive messaging/positioning, objection handling, evaluation plan, RFP/SOW templates, and ROI analysis/business case toolsSegment Marketing:•Analyzes segmentation and TAM, including detailed white space analysis at an account levelPropose pricing and packaging for all Market Access solutions, based on analysis of customer value, delivery costs, and the competitive landscape•Supports marketing campaigns and thought leadership programs with content creation, conference presentations, webinars, blog posts, etc.•Maintains a three year initiative roadmap for segment•Develops and presents segment initiative charters, handing off approved initiatives to Product and Operations for execution•Periodically consults with Product Management to help align product M&E backlog with the company’s revenue and gross margin objectives for Market Access•Creates the marketecture and defines buyer personas/pain points by stakeholder•Stays abreast of industry drivers and market changes

Pittsburgh, Pennsylvania, Us

SteelBridge Laboratories is an early-stage FinTech incubator. The Lab partners with exceptional founders and management teams to equip them to create great software companies.

Fort Washington, Pa, Us

• Orchestrated sale of company to Tier I Silicon Valley PE firm (Accel-KKR) and platform company IntegriChain, Inc.• Co-Led all aspects of company sale including investment banking selection, offer evaluation, engagement with legal team, and integration planning with acquiring company, and deal close out• Developed overall corporate strategy, alliance development, and all merger and acquisition discussions• Active role in all aspects of business including Business Development opportunities• Performed typical GM responsibilities including ongoing financial planning and management, marketing oversight, product development roadmap approval, and oversight of solution delivery teams

Fort Washington, Pa, Us

• Developed overall corporate strategy, alliance development, and all merger and acquisition discussions• Active role in major Business Development opportunities resulting in a revenue increase of nearly 50% in first full year of service• Managed the Director of Marketing, Director of Product Development, and Director of Solution Delivery to assure alignment of strategic direction, marketing messages, client demands (for software and services), and delivery excellence• Allocated Marketing and IT Budget; grew headcount by 800% to handle revenue growth• Completely reengineered the Software Product Development team, process and worked collaboratively to redesign the underlying software

Dublin 2, Ie

•Executive on point for development of the Managed Markets Strategy and Managed Markets Analytics offerings•Provided strategic and business process related consulting services to large pharmaceutical, biotech and medical product companies

Led an initiative to validate and institutionalize a set of novel metrics to enhance the managed markets analytical capabilities of a top 10 pharmaceutical company.

Us

Miscellaneous functions required in a start-up environment including:-Managed and grew the largest client account eventually accounting for over 30% of ImpactRX's revenues.-Integrated, analyzed and interpreted pharmaceutical promotions and treatment information to understand key market dynamics across a wide range of therapeutic categories.

Bs, Physics/Biochemistry/Economics

Education record