PAI and CVC owned company•Leader of team leaders across Country managers, managing sales operations and implementing best practices •Increase of 8% of total sales and led phygital implementation with +45% of digital sales vs LY •Implementation of operational excellence initiatives increasing sales efficiency by 11%•Omnichannel advocate, leading cultural change and process improvement while enhancing coordination

Leader of retail operations, phygital and omnichannel projects with focus on increasing profitability and improving customer experience

• EQT Portfolio company• Transformation office, reporting to C-Suite level and shareholders• Global Director in charge of strategy, consumer insights and CAPEX. Created new governance, decision processes and financial KPIs• Leader of team leaders in a matrix organization, coordinating Country Managers, Market Research, Digital and Performance Marketing, Sales, Engineering, and local business developers across more than 15 countries• Cash flow and investment plan. Creation of asset management strategy and investments postmortem analyses. Implementation of multidisciplinary team to assure customer-centric investments• Definition and implementation of innovations and digital products• Definition and implementation of strategic initiatives in retail, merchandising and food and beverage, per cap increase of +15%• Implemented new global partnerships bringing +20% on annual savings

Core member of the Retail, Travel and Consumer Goods. Focus on growth plans (sales and pricing) and transformation programs. •Led the Digital Transformation of the commercial business of an infrastructure operator (car park, retail and food and beverage): benchmark and ethnographic research, opportunities identification and prioritization, definition of minimum viable products (MVPs) •Commercial sales transformation for a consumer company with Door to door salesforce to increase sales and reduce HR churn •Led the transformation Plan for a European airline. Defined the plan for European Union (DG COMP) approval, developed the financial model, defined cash needs and created and led the transformation and implementation office with +100 projects •Led the transformation and contingency plan for an apparel retailer across different departments (Organization, Operations, Marketing and Sales, Finance and Procurement) •Developed the transformation plan for a travel retailer with focus on food and beverage in Iberia, Italy, France, Germany and US. Identified the opportunities and let the implementation to increase their EBITDA by ~20%

• Leaded the post-merger integration of Grupo Modelo in Western Europe• Coordinated the marketing, distribution and human resources integration• Managed external management consulting and legal teams

• Assisted the PE Board with three deals on the professional services industries• Identified the potential targets and helped in their valuation

Consultant. Promoted to Consultant in May 2012, five months ahead of peer groupIndicative list of projects developed: - Worked in Warsaw with a Polish team supporting a European private equity fund to decide the possible results of a due diligence in a renewable energy company in Poland- Developed key indicators on a balanced scorecard for an international transport company. Led and coordinated a group of five consultants- Defined organization and business plan for the introduction of new products in the retail business of an Industrial Goods and Energy conglomerate. Developed financial model to increase 5 times their retail market - Created a business plan and internal organization for an international aerospace company increasing their revenues to 10% of sales vs. negative net income during the last 6 years- Coordinated the post-merger integration of four national financial institutions, achieving 200M € in synergies- Worked in Lima, Peru, in their M&A strategy, resulting in the purchase of two complementary companies and increasing the local operations profitability by 50%- Developed the benchmark and business plan for the introduction of frozen yogurt in Spain and assisting the final introduction of the product in the Spanish retail groceries market

Internship. The Boston Consulting Group. July-December 2008Business plan: Developed a model for an international oil&gas company showing the dynamics of the diverse business areas composing the enterprise focused to senior executives

Internship. Santander Investment. Madrid. February-June 2008Assets and Capital Structuring: benchmarking of energy companies and installations in South America and assistance in project finance

Sydney Australia. Assistance in macroeconomic analysis of countries in development published in the web page and in marketing campaign