Senior Director, Product Management – Dts:X Audio Codec
San Jose, California, Us
Led the launch of DTS:X, a boutique premium object-based audio codec, redefining immersive sound for high-end markets and paving the way for mainstream adoption.• Strategic Positioning: Partnered with the VP and Executive Team to craft a content and technology strategy that emphasized DTS:X’s boutique premium value, solidifying its position as the gold standard in immersive audio.• Market Expansion: Successfully transitioned DTS:X from niche audiophile segments to mainstream devices like TVs, soundbars, and mobile platforms, culminating in a high-profile IMAX partnership.• Global Design Wins: Delivered key wins with Yamaha, Pioneer, and Trinnov, while securing the first studio launch title, Ex Machina.• End-to-End Product Leadership: Directed the full lifecycle of DTS:X, from research and development to global market introduction, ensuring consistent delivery of premium-quality products.• Cross-Functional Collaboration: Aligned priorities across Hollywood studios, authoring tool developers, hardware partners, and engineering teams to create a seamless product roadmap.• Executive Reporting: Regularly briefed C-level stakeholders and Board Members on strategic milestones, risks, and opportunities.• Industry Evangelism: Represented DTS:X at global trade shows and industry events, reinforcing its boutique premium identity and driving adoption.• Revenue Innovation: Conducted financial and market analysis to sustain codec profitability in competitive markets.