Founded in 2020, Axia Pricing and Monetization Consulting provides high-value, pragmatic advice for executives seeking pricing, monetization and/or revenue model advice.

At Simon-Kucher I manage consulting teams and communicate findings to firm partners and client executives. I have worked on 20 engagements with 13 different clients spanning industries to technology, consumer, retail and B2B products and services. Projects I have worked on have contributed to >$10B in client revenue uplift.

Client: Fortune Global 10 Automotive ManufacturerRole: Assist in driving analytically-sound pricing practices through performing intensive diagnostic analysis of client companies/industries, validating and communicating analytic modeling recommendations and developing change management plans to institutionalize analytic findings.Project 1: Key member of an 8-person team that aggregated internal and external across 47 data sources, provided analytic models to forecast demand and provide insight into vehicle price and incentive elasticity and developed 11 tools to drive the change. Specific responsibilities included performing numerous diagnostic analyses of client business practices, validating and communicating analytic model recommendations and driving institutional change by testing and demonstrating tool-based decision applications.Project 2: As strategy-lead of a 4-member team, oversaw large-scale "Big Data" automation and aggregation project to provide insight into vehicle gross profit.Client: NYSE-listed National Self Storage CompanyRole: As a member of a 4 person team, I was responsible for intensive analysis to determine the revenue opportunity associated with overbooking reservations. Discovered $10M in incremental revenue. In addition to performing key analyses, I was responsible for delivering high-quality presentation materials to communicate the team's findings.Client: NYSE-listed Nationwide Salon ChainRole: As a member of a 5 person team, I was responsible for performing foundational analyses related to guest retention and service pricing. In addition to performing critical analyses, I oversaw the price elasticity modeling and communicated the findings to client management.

• Strategic Thinking – Created a holistic and strategic framework to improve direct mail targeting from a customer relationship management perspective. Evaluated who to target, when to communicate and what to offer while balancing short term sales lift and long term customer value creation• Analytical Skills – Implemented framework through a series of three predictive models which aggregated millions of customer records and generated a $12M increase in incremental revenue in 2013• Communication – Presented recommendations and demonstrated the untapped potential of analytics to senior executives including the CEO. Received overwhelmingly positive feedback from CEO and senior executives

• Leadership: Managed an integration initiative that achieved an aggressive $30M annual occupancy expense savings goal while adhering to a consistently shrinking budget of $17M • Cross-functional Teamwork: Collaborated and built partnerships with a network of 30+ employees of various ages, cultures, experiences and functional expertise from New York to London to Hong Kong to ensure project met savings and budget targets • Problem Solving: Applied the Six Sigma DMAIC framework to lead a project team to develop, document and execute a process to consolidate mortgage loan offices into existing banking centers. Achieved $20M in annual occupancy expense savings, twice the initial goal of the project