David Centeno Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Senior marketing professional specialising in digital and offline activity, I help clients with all aspects of customer acquisition and retention, strategy and execution; PPC optimisation and testing, Content & SEO, CRM, customer data segmentation, copy and creative

London

Overall responsibility for the marketing strategy for two leading brands in the 'life advice' space. Strong focus on PPC / social media acquisition channels and a robust SEO content programme.Relaunched app and increased new customer acquisition in the US.Increased customer LTV through an optimised retention programme and deeper customer segmentation process

London, United Kingdom

Overall responsibility for delivering the b2c marketing strategy: Acquisition of new leads via large content media partnerships and digital aggregator channels. Redeveloped retention strategy with new customer on-boarding programme by identifying defined buyer personas.Use of CMS to update website content for SEORigorous copy and CTA testing of partner landing pages

London, United Kingdom

Responsible for managing and delivering the Financial Services partnerships business across all Trinity Mirror news brands through online and offline channels Sourcing, project managing and day-to-day running of TM financial services partnerships in the general insurance, pensions, equity release, utility switching and pre-paid card sectors through digital and offline acquisition channels Interpreting and analysing MI reports on all partner activities, advising on tactical and future strategy Managing relationships with key external / internal suppliers ensuring costs sit within agreed bugdet Proposal development and contract negotiation with current and potential partners

Responsibility for strategy, CRM management and delivery of the UK catalogue programme, developing the company’s new business revenues through acquisition and retention channels; direct mail, door-drops, inserts, email, e-commerce, telemarketing, DRTVForecasting/Financial Planning: Managing a budget in excess of £1m I was responsible for setting financial revenue targets for the year and tracking financial progress at quarterly stages, ensuring financial and acquisition and retention targets were achievedStrategic Planning: responsible for campaign testing across direct marketing channel activity as well as liaising closely with the various Editorial, Production and Operations teams to ensure maximum leverage from our publishing programmesTeam management: Four direct reports

Responsible for all areas of retention and acquisition activity accross a range of continuity books product lines.

Responsible for project managing RDA music and video direct marketing campaigns

Project managing direct marketing activity for Reader's Digest Financial Services and other New Business

Ba (Hons), European Business Studies

Idm Diploma, Direct Marketing, Credit

Ba (Hons), Erasmus Programme