• Managed the branding and creation of recruitment marketing collateral for executive, corporate, retail, pharmacy micro-fulfillment, regional centralized support office, and distribution center hiring efforts• Developed an internal Talent Acquisition Diversity, Equity, and Inclusion strategy to highlight commitments to diversity, including employee Business Resource Groups and initiatives such as adaptive work environments for team members • Implemented a full rebrand on all recruitment collateral to align with new corporate Masterbrand guidelines, including all Talent Acquisition flyers, videos, communication templates, social media graphics, and presentations• Planned and executed an on-site photography project to fill gaps in marketing imagery featuring distribution, pharmacy micro-fulfillment, retail pharmacy & front end, and corporate locations with an external 12-member production team and over 110 internal team members, resulting in over 600 still photos and over 50 video clips• Created recruitment marketing videos featuring team member interviews to showcase the daily functions and responsibilities of the new and unique roles supporting the Pharmacy Micro-fulfillment Centers• Supported the research and execution stages for Pharmacy and Technology branding projects to improve candidate perceptions and boost hires through scheduling and facilitating 11 employee focus groups and 14 leadership interviews and consulting on the development of employer sub-brands with unique messaging to engage candidates in each field, resulting in over 31,000 Pharmacy role applications and over 16,500 Technology role applications since December 2022

• Created and maintained content supporting the Cyber Security, Energy, Higher Education, Real Estate & Hospitality, and Environment, Social, & Governance global practices; including thought leadership, research reports, short & long form bylined articles, product brochures, web content, and presentations• Supported the goals of regionally diverse global practice marketing leaders through the development of sales collateral and other client-facing materials to ensure consistency across all regions and teams, as well as through identifying opportunities to repurpose and leverage content for global practices needs• Managed internal and external subject matter experts in the creation, review, and approval process to ensure accuracy, quality, and consistency of corporate standards and global brand for all developed materials

• Developed and executed internal and external communications campaign strategies through promoting virtual and in-person conferences, workshops, and tradeshows, informing pertinent customer groups and internal audiences of company news and announcements, and providing new product information to help educate the sales team and drive customer business; coordinating with the digital marketing specialist to ensure cross-promotion on all company social media platforms and other digital channels• Directed trade show sponsorships through the selection of preferential exhibition space, organization of logistics for all materials and visual displays to and from the event, and the coordination of staff, scheduling, and lodging for over fourteen industry events across numerous markets each year• Coordinated the company advertising strategy with external agency vendors and direct with media partners to ensure a prominent visual presence in leading physical and digital industry publications• Oversaw the planning of educational customer workshops leading a cross-functional team of industry partners and material supplier sponsors; including programming of live demonstrations and presentations, lodging and travel, on-site catering and audio/visual production, and industry networking receptions for attendees• Designed graphic arts collateral such as flyers, brochures, technical data sheets, presentation templates, and digital imagery to maintain a uniform brand identity across all channels• Managed the lead qualification and assignment process for all international and domestic digital, phone, and event sales prospects to ensure timely follow up by their regional sales representatives• Produced video media for both internal and external audiences through storyboarding, videography, final cutting and editing, and transcribing and including closed captioning where appropriate

• Planned and executed on marketing communications and visual messaging for events, new product introductions, web content and design, and other customer-facing campaigns to ensure Signify brand presence and communication goals were conveyed effectively to the target audience while developing and managing relationships with internal stakeholders and external partners• Organized the design, layout, and product demonstrations; as well as managed staffing and training for the OEM section of the Signify main booth display and OEM offsite event at Lightfair International• Scripted, storyboarded, and managed promotional video projects surrounding new product releases• Managed the product rebranding efforts to update all Philips branded products sold in the lighting electronics channel to Advance by Signify by providing cost analysis for rebranding of all marketing touchpoints for all lighting electronics, as well as managing the agency relationship to meet the greater company timeline, resulting in a $3 million annual savings in royalty cost• Created social media content and managed the deployment of social media campaigns in the North America market by tailoring content for the OEM target audience, editing and creating web landing pages for campaigns, and creating shortened trackable links to analyze individual post traffic and engagement rates which saw an above-average engagement rate on both LinkedIn and Twitter• Designed and edited brand compliant graphical imagery and marketing collateral in support of product launch and OEM channel initiatives within the Adobe Creative Suite • Managed content on the OEM My Technology Portal by creating product and company news pages and organizing the documentation as the main source of customer information• Headed name development for new product launches to ensure a differentiated position from the rest of the components portfolio, and to drive an emotional connection to key innovations

• Sold over $5 million in traditional and LED lighting components while managing over 150 original equipment manufacturers showing greater than market growth in LED component sales and less than market decline in traditional lighting component sales• Developed a comprehensive quota plan for each key account manager in the OEM channel which provided a bottom-up look at each manager’s projected sales by individual customer for 2017 and was adopted by the financial management team as a best practice for future quota planning exercises• Created a customer-facing product marketing presentation for Philips InstantFit lamps and their dedicated TLED drivers focused on OEM customers having the ability to create a simple full LED solution with an increased efficiency over traditional fluorescent systems• Supported the development of the North American OEM Channel My Technology Portal through beta testing and providing feedback to Channel Marketing to help ensure that launch targets were met and that key features important to OEM customers were included in the official launch • Contributed account feedback to the Product Management and Product Marketing teams to promote competitive and innovative products on the roadmap to get to market quickly and to give customer responses to product concepts on components still in the initial developmental stages • Collected market share information from a key account group to assist the Philips marketing team with the semi-annual share of wallet study to assess Philips’ competitiveness in the market