• Manage technical inquires, RFQs, and sample requests. Participate in conferences & meetings in California, Kentucky, & China.• Proactively seek a technical solution required to address customer requirements, assesses customer’s needs, and recommends optimal solutions.• Share with management assigned targets for profitable sales growth in assigned project and/or markets.• Seek additional business development opportunities within the key account.Manage these opportunities and effectively utilize engineering, production, and planning teams to increase sales.

• Leadership: assigned Marketing Team with social media, SEO, PR outreach and blogging projects; reported views, growth, reach, and unique visits to Marketing VP and then CRO in Excel data and various formats.• High attention to detail: developed go-to-market strategy for LUCI, a startup developing VR product, based on internal and vendors’ research results; detailed plans for social media, ad campaigns, online & retail experiences, immersive content initiative and product trade-in program.• Lead Web Dev, Content, and Design Teams to rebuild the entire official website, proposed, chose and reviewed every visual element in preparation for product presale campaign.• Multi-countries and multi-departments teamwork: work day to day closely with people cross-functionally, multitasking, scheduling and controlling with Sales, Content, BD and Product and Engineering teams to achieve milestones and deadlines.• Oversaw the repository for brand assets and marketing collaterals; approved or disapproved Design Team’s creative briefs; ensured a consistent brand story.

• Sole responsible person for LUCI global organization who deeply comprehends the sociocultural environment and people in U.S. and China; bridged operations excelling while maintaining branding consistency.• LUCI Brand Book: from branding discovery to completion, strategized, wrote, localized culturally affirming interpretation of brand value and principles; also defined new product category “Immersion-on-Demand”.• Created distinct brand experience, highlighting product portfolio and delight brand audience; determined media channels that strategically fit user persona and brand vision.• Managed PR, branding and marketing agencies to deliver press releases, media kit, media outreach and coverage report, brand book, and crowdfunding presale plan.

• Built the company from scratch with the executive teams, accustomed to seeing the bigger picture from the beginning of my career.• Built the culture of motivating, collaborative, transparent, and fun as company grew from 3 to 20 people, created international professionalism in a fast-paced work environment.• Decision maker of various strategic options: PEO (payroll, medical benefits, workers’ comp), recruiting process, legal compliance, immigration sponsorship, etc.• Supervised and accelerated the renovation of LUCI Headquarters in Santa Clara from scratch.• Operated a majority of corporate infrastructure: managing calendar, recruiting, payroll, medical benefits, workers’ comp, insurances, internet service, tenant portal, H-1B sponsorship, corporate houses, accounting, reimbursement, budgeting, corporate meal, tax return, legal documentation, etc.