Research, develop and implement a Brand and Communication strategy, standardsand practices company-wide that elicit the behavior, emotion and recognitionobjectives of the company.Development of key messages for all audiences to communicate our core brandidentity.Lead agencies and internal team members where appropriate to execute allcommunication activities and public relations (marketing materials, advertising, clientcommunications, direct mail, marketing campaigns, press releases, content for tradepublications, etc.).Oversee the writing of press releases, copy for marketing materials, annual reports,advertisements, and other related material.Manage media relations, research editorial opportunities and build relationships withkey industry media.