David Chen Email and Phone Number
Over the past few years, I’ve specialized in scaling personal brands and infoproducts through data-driven paid media strategies. Here’s a snapshot of what I’ve achieved:✅ Managing between $500K–$1M in monthly ad spend, helping personal brands and digital products scale effectively and efficiently.✅ Increased the ROI of a profitable brand at 40% front-end ROI to over 100% (front-end) while scaling their monthly ad budget from $70K to $450K in just 6 months.✅ Helped a real estate brand achieve a 600% ROAS after spending six figures on ads for a live event campaign.✅ Scaled multiple seven-figure ad campaigns for personal brands and infoproducts, consistently delivering strong ROI and growth beyond KPIs.My journey so far:Early Career: I started as a junior ads manager and quickly advanced through roles as lead and senior ads manager.Today: Scaling some of the top personal brands and info products, with an emphasis on authentic growth and genuine client impact.What makes my approach different?Belief in the Product: I choose clients and projects that align with my values. When I genuinely believe in a product’s impact, I’m more invested—and the results follow.Personalized Strategy: I develop media strategies unique to each client, focusing on high-value metrics and aligning with their business vision.Commitment to Growth: I stay updated on digital trends, SEO, and new ad tech to offer strategies that deliver a full-spectrum approach to digital marketing.If you’re ready to scale your brand with a partner who’s passionate about delivering measurable, impactful results, let’s connect. I’d love to see how we can realize your brand's potential.
Brave Thinking Institute
View- Website:
- bravethinkinginstitute.com
- Employees:
- 115
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Media Buyer StrategistBrave Thinking Institute Nov 2023 - PresentUnited States -
Media BuyerBrave Thinking Institute Jul 2023 - Nov 2023United States -
Paid Media Strategist & Client Success ConciergeCreator Ads Nov 2022 - Jun 2023United States
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Account ManagerHirsh Marketing May 2022 - Nov 2022Remote -
Senior Ads ManagerHirsh Marketing Oct 2021 - May 2022RemoteManaging 5 to 7 clients with an average of $100k-$150k in monthly ad spend.Support coaching internal team with developing their understanding of clients' strategy and conversion rate optimizations (funnels)Managing client expectations and communication (account performance, projections/forecast, strategy, and more) -
Lead Ads ManagerHirsh Marketing Jan 2021 - Oct 2021RemoteManaging 5 to 7 clients with an average of $60k-$80k in monthly ad spend.Assist businesses in improving their landing pages, ad creatives & copy, and targeting to attract better customers and higher quality leads.Provide weekly and monthly funnel performance and reporting to clients. -
Junior Ads ManagerHirsh Marketing Oct 2020 - Jan 2021RemoteManaging 5 to 7 clients with an average of $20k-$50k in monthly ad spend. -
Media BuyerHorizons Digital Marketing Jun 2020 - Nov 2021Vancouver, British Columbia, CanadaManaging Google and Facebook Ads for eCom brands. -
Digital StrategistWallop Inc. Nov 2019 - Mar 2020Vancouver, Canada Area- Strategize and set up ad campaigns across Facebook, Instagram, Google Display, Google Search and YouTube for clients with precision and coordinate the campaigns for multiple clients at once (always staying ahead with defined strategies).- Develop and execute marketing plans that directly support sales objectives.- Diligently track and report return on investment (ROAS) of marketing campaigns, as well as update the clients with key insights of its digital performance, recommending SEO and PPC changes as needed.- Create advanced reporting templates for client-facing and internal teams.- Design optimized Information Architecture (IA) for web design projects and support web designers with valuable insights to create useful landing pages.- Recommend and implement Conversion Rate Optimization on client's campaigns.- Communicate efficiently with stakeholders through monthly report conference calls intending to transmit accountability and transparency.- Implement SEO practices for multiple clients. From simple to advance technical optimizations such as rich snippets. -
Digital Marketing Specialist (Manager)Optimized Webmedia Marketing Mar 2019 - Jul 2019Vancouver, Canada Area- Manage and guide the team to deliver concisely digital marketing actions. - Provide SEO and SEM strategies for each business by identifying needs, problems, seeking solutions, and outlining areas of improvement.- Develop and execute strategic marketing campaigns (organic and paid) to support sales and growth for the clients.- Run tests (A/B Testing), collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns (Google Ads and Facebook Ads).- Work with the creative team to build and test landing pages for campaigns using Unbounce.- Set up data tracking: CallRail, Bitly, Facebook Pixel, Google Tag Manager, and others.- Research and analyze competitor advertising activities for the clients and determine the best digital marketing actions to take. -
Junior Digital MarketingOptimized Webmedia Marketing Aug 2018 - Mar 2019Vancouver, Canada Area- Assist maintaining and monitoring project plans. Ensuring all deadlines are met.- Conduct keyword research, as well as analyze, review, and implement changes to websites to increase organic search traffic. Tools used: SEMrush, Moz, Ahrefs, Keyword Planner and Google Trends.- Implement required tracking tools including Google Tag Manager and Google Analytics, Facebook Pixels, and others (LuckyOrange, HotJar).- Build and create optimized ad campaigns in Google Ads and Facebook Ads. Maintain ad campaign performance throughout the month.- Create and implement automated email drip campaigns with MailChimp and Constant Contact.- Develop data and performance reports for clients. -
Digital Marketing ConsultantFreelance Digital Marketer Jan 2018 - Aug 2018Vancouver, Canada Area
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Digital Marketing ConsultantHyperlight Systems Mar 2018 - Apr 2018Vancouver, Canada AreaRED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and Report for Hyperlight Systems, a Vancouver based technology company that provides accessibility solutions, such as hands-free access gates.- Audited the existing content and created a specific buyer persona.- Developed an Inbound Marketing Campaign with content, promotional, lead capturing and lead nurturing strategy for each stage of the sales funnel.- Planned a Workflow to convert potential buyers.- Designed Landing Page, CTAs and Email samples with Wishpond and MailChimp.- Worked in a team. -
Digital Marketing ConsultantPinga Feb 2018 - Mar 2018Nottingham, United KingdomRED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and report for the UK based mobile app Pinga, which is an app designed to connect people that need favours with people that can do the favours.- Audited the performance of their Website, Social Media, App Store, and Competitors.- Created recommendations for SEO and ASO for the specific target audience based on the companies objectives.- Created a promotional campaign launching the App for Summer 2018 in London.- Created a content strategy that included video, blog, social media and email for user acquisition and retention.- Recommended a monetization strategy to increase revenue.- Worked in a team. -
Digital Marketing ConsultantParawild Jan 2018 - Feb 2018Vancouver, Canada AreaRED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and report for ParaWild, to optimize for their eCommerce website that sells helmet accessories inspired by endangered wildlife.- Developed strategies and recommendations after auditing the current practices on their website with Google Analytics and Moz.- Audited their Social Media presence and created recommendations for channel growth and optimization.- Created a strategy to use Hootsuite for social media management.- Created a Campaign and presented mockups of content using AdParlor and MailChimp.- Recommended a three-month Advertisement campaign strategy with Google Adwords, Facebook Ads and Google Display Network.- Worked in a team. -
Marketing DirectorYing Fa Comércio Exterior Ltda May 2010 - Jul 2017Rio De Janeiro, BrasilHead of the trading company, created all B2B strategies that imports products from Mainland China and sell over Brazil.- Determined product pricing by utilizing market research; reviewing sales costs; anticipating volume; costing special and customized orders.- Selected and studied the viability of products to be commercialized; created product selling strategies and policies - product management.- Brought new products to market by analyzing proposed product requirements; preparing return-on-investment analyses; establishing time schedules with manufacturing and over-sea transportation.- Developed facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.- Maintained staff by recruiting, selecting, orienting, and training employees.- Created partnership with trading agents for business expansion.- Searched and managed logistic partners for product distribution.
David Chen Education Details
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Digital Marketing Professional -
Universidade Federal Do Rio De JaneiroBusiness Administration And Management, General
Frequently Asked Questions about David Chen
What company does David Chen work for?
David Chen works for Brave Thinking Institute
What is David Chen's role at the current company?
David Chen's current role is Empowering Brands to Reach Their Potential | Paid Media Specialist Managing $700K–$1M Monthly Ad Spend for Impactful Growth.
What schools did David Chen attend?
David Chen attended Red Academy, Universidade Federal Do Rio De Janeiro.
Who are David Chen's colleagues?
David Chen's colleagues are Lana Chandler, Marina Woolem, Giovanna Denning, Mark Anthony Labrador, Sergey Dirin, Santiago Bonilla, May Snowden (She, Her, Hers).
Not the David Chen you were looking for?
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David Chen
Senior Data Analyst | Data Scientist | Business Analyst | Expert In Data Modeling, Statistical Analysis & Machine Learning | Driving Strategic Insights & Decision-MakingGreater Toronto Area, Canada -
1gmail.com
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David Chen
Data, Analytics & Insights Professional | Global Director - Growth Analytics At Spin MasterCanada2rotman.utoronto.ca, kraftheinzcompany.com -
David Chen
Building Unemployed | I Post Daily Opportunities | Influencer Marketing | Linkedin Branding | Bie @ UbcVancouver, Bc -
2hotmail.com, ivey.ca
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