David Chen Email & Phone Number

United States

United States

United States

Remote

Remote

Managing 5 to 7 clients with an average of $100k-$150k in monthly ad spend.Support coaching internal team with developing their understanding of clients' strategy and conversion rate optimizations (funnels)Managing client expectations and communication (account performance, projections/forecast, strategy, and more)

Remote

Managing 5 to 7 clients with an average of $60k-$80k in monthly ad spend.Assist businesses in improving their landing pages, ad creatives & copy, and targeting to attract better customers and higher quality leads.Provide weekly and monthly funnel performance and reporting to clients.

Remote

Managing 5 to 7 clients with an average of $20k-$50k in monthly ad spend.

Vancouver, British Columbia, Canada

Managing Google and Facebook Ads for eCom brands.

Vancouver, Canada Area

- Strategize and set up ad campaigns across Facebook, Instagram, Google Display, Google Search and YouTube for clients with precision and coordinate the campaigns for multiple clients at once (always staying ahead with defined strategies).- Develop and execute marketing plans that directly support sales objectives.- Diligently track and report return on investment (ROAS) of marketing campaigns, as well as update the clients with key insights of its digital performance, recommending SEO and PPC changes as needed.- Create advanced reporting templates for client-facing and internal teams.- Design optimized Information Architecture (IA) for web design projects and support web designers with valuable insights to create useful landing pages.- Recommend and implement Conversion Rate Optimization on client's campaigns.- Communicate efficiently with stakeholders through monthly report conference calls intending to transmit accountability and transparency.- Implement SEO practices for multiple clients. From simple to advance technical optimizations such as rich snippets.

Vancouver, Canada Area

- Manage and guide the team to deliver concisely digital marketing actions. - Provide SEO and SEM strategies for each business by identifying needs, problems, seeking solutions, and outlining areas of improvement.- Develop and execute strategic marketing campaigns (organic and paid) to support sales and growth for the clients.- Run tests (A/B Testing), collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns (Google Ads and Facebook Ads).- Work with the creative team to build and test landing pages for campaigns using Unbounce.- Set up data tracking: CallRail, Bitly, Facebook Pixel, Google Tag Manager, and others.- Research and analyze competitor advertising activities for the clients and determine the best digital marketing actions to take.

Vancouver, Canada Area

- Assist maintaining and monitoring project plans. Ensuring all deadlines are met.- Conduct keyword research, as well as analyze, review, and implement changes to websites to increase organic search traffic. Tools used: SEMrush, Moz, Ahrefs, Keyword Planner and Google Trends.- Implement required tracking tools including Google Tag Manager and Google Analytics, Facebook Pixels, and others (LuckyOrange, HotJar).- Build and create optimized ad campaigns in Google Ads and Facebook Ads. Maintain ad campaign performance throughout the month.- Create and implement automated email drip campaigns with MailChimp and Constant Contact.- Develop data and performance reports for clients.

Vancouver, Canada Area

Vancouver, Canada Area

RED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and Report for Hyperlight Systems, a Vancouver based technology company that provides accessibility solutions, such as hands-free access gates.- Audited the existing content and created a specific buyer persona.- Developed an Inbound Marketing Campaign with content, promotional, lead capturing and lead nurturing strategy for each stage of the sales funnel.- Planned a Workflow to convert potential buyers.- Designed Landing Page, CTAs and Email samples with Wishpond and MailChimp.- Worked in a team.

Nottingham, United Kingdom

RED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and report for the UK based mobile app Pinga, which is an app designed to connect people that need favours with people that can do the favours.- Audited the performance of their Website, Social Media, App Store, and Competitors.- Created recommendations for SEO and ASO for the specific target audience based on the companies objectives.- Created a promotional campaign launching the App for Summer 2018 in London.- Created a content strategy that included video, blog, social media and email for user acquisition and retention.- Recommended a monetization strategy to increase revenue.- Worked in a team.

Vancouver, Canada Area

RED Academy Community PartnerCreated an industry standard Digital Marketing Strategy and report for ParaWild, to optimize for their eCommerce website that sells helmet accessories inspired by endangered wildlife.- Developed strategies and recommendations after auditing the current practices on their website with Google Analytics and Moz.- Audited their Social Media presence and created recommendations for channel growth and optimization.- Created a strategy to use Hootsuite for social media management.- Created a Campaign and presented mockups of content using AdParlor and MailChimp.- Recommended a three-month Advertisement campaign strategy with Google Adwords, Facebook Ads and Google Display Network.- Worked in a team.

Rio De Janeiro, Brasil

Head of the trading company, created all B2B strategies that imports products from Mainland China and sell over Brazil.- Determined product pricing by utilizing market research; reviewing sales costs; anticipating volume; costing special and customized orders.- Selected and studied the viability of products to be commercialized; created product selling strategies and policies - product management.- Brought new products to market by analyzing proposed product requirements; preparing return-on-investment analyses; establishing time schedules with manufacturing and over-sea transportation.- Developed facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.- Maintained staff by recruiting, selecting, orienting, and training employees.- Created partnership with trading agents for business expansion.- Searched and managed logistic partners for product distribution.

Digital Marketing Professional

12 weeks program - 480 hours of instructions to become industry-ready in Digital Marketing. The program focused on learning all aspects.

Bachelor Of Business Administration - Bba, Business Administration And Management, General