David Cherry Email & Phone Number

Directed the development and implementation of the organization’s flatbed truck sales strategy from the ground up. Responsibilities included cold calling, sales & marketing research, identifying new ways to gain market share, and building relationships with customer to develop new business opportunities. • Brought in 14 new clients to the business within 6 months• Leveraged long standing business relationships in the industry to grow market share

Consulted trucking companies on improving their business, sales, and profitability. Partnered with each organization on process improvements, sales strategy, dispatching, operational excellence, and helping recruiting teams optimize their search strategies. • Completely revamped one organizations recruiting department • Helped grow trucks from a fleet of 35 to over 55 vehicles• Worked with team members to develop hiring strategies to fill vacant roles • Project managed and Implemented new “trans flow” payroll system • Worked with P&S transportation on increasing their book of business

Directed the strategy for building a brand-new customer base across Tennessee, Kentucky, Arkansas, and North Carolina. Began with no clients and was able to build business successfully to over $500K in annual revenue. • Averaged 2 new customers per month, consistently exceeding goals • Helped to negotiate customer rates

Directed the recruiting strategy for truck diver recruiting. Managed a team of 45+ recruiters that sourced truck drivers, social media advertising, interviewing, hiring, and onboarding new team members. Oversaw multiple recruiting KPI’s such as cost per hire, forecasting head count, and cost per click on advertising • Directed a $2.2M recruiting/advertising/marketing budget • Project managed and implemented TenStreet digital recruiting platform

Developed and directed the strategy for flatbed trucks sales from the ground up. Responsibilities included creating the Marketing strategy, working closely with operations, forecasting sales, identifying new customer opportunities, and providing customer service to all clients. Managed a team of 14 which included hiring, onboarding, training, and performance assessment. • Expanded flatbed fleet from 0 initially to over 900 vehicles • Grew to over $20M a year in revenue and 25-30 commercial clients • Integrated 3 flatbed trucking companies operationally post acquisition • Managed business across the 48 contiguous United States

Managed the General Motors account, which was 12% of Star Transportations business. Oversaw the purchasing and distribution of products in a supply chain. Responsibilities included dispatching, worked closely with sales, negotiated customer rates, and trained billing department on General Motors billing procedures. • Managed a book of business valued at $18-$22M account• Quickly promoted from Dispatch to Logistics

Pearl Harbor, Hi

Education record

Education record