David Chirakal Email & Phone Number

Guelph, On, Ca

Guelph, On, Ca

St Jacobs, Ontario, Canada

St. Jacobs, Ontario

- Consult with clients on how to deliver engaging buyer experiences and how to best leverage marketing technology to support the people and process that will ensure successful delivery of those buyer experiences- Collaborate with marketing leadership to develop coordinated, enterprise-wide marketing automation/technology strategy- Identify opportunities to optimize and standardize marketing automation and marketing technology processes across the organization, including playbook and campaign ecosystem creation- Work with clients to document and communicate best practices for leveraging marketing automation and marketing technology to achieve business goals- Manage a team of marketing automation specialists, front-end developers and back-end developers to ensure high quality solutions are delivered to clients that solve their business problems

Toronto, Canada Area

- Worked directly with key stakeholders within Marketing & Sales to develop strategies and tactics on how to best leverage Marketing Automation to streamline processes, improve efficiencies, solve challenges and achieve business goals- Performed business process reviews and uncovered ways in which businesses could optimize their Sales & Marketing funnel and surpass revenue targets- Built, tested and launched lead nurturing and lead scoring programs in marketing automation platforms such as Eloqua and Marketo- Helped define business requirements and executed on custom integrations between Marketing Automation Platforms (Eloqua / Marketo) with CRMs (Salesforce.com / NetSuite)- Assisted clients in wrapping their minds around campaign revenue attribution and how to use Marketing Automation/CRM to “close the loop” and gain ROI metrics on their marketing efforts- Developed strategy for data governance and implemented programs to effectively manage, cleanse and enrich data to support improved lead segmentation, nurturing, scoring and reporting

Mississauga, On

Work directly with Senior Marketing Executives to develop and align digital marketing strategy with overall business and marketing objectives. Supervise and guide execution of digital marketing initiatives through team of designers, marketing specialists and agencies. Design and write copy for global sales & marketing materials and assets. Manage global webinars to create measurable and actionable leads and opportunities for sales teams.

Utilized product and brand strategy guidelines to develop web copy, design sales and marketing collateral and campaign materials, and coordinated the global digital communications to customers and partners as my role in a complete organizational rebranding effort and in the planning and execution of four global product launches. Manage all global webinars to create measurable and actionable leads and opportunities for the global sales team. Write, design, distribute, and measure performance of monthly newsletters with 45,000+ subscribers worldwide. Ensure web presence and all marketing activities adhere to consistent global brand standards. Assist in the management of all corporate web properties and presence including Facebook, Twitter, LinkedIn, and YouTube and company website, intranet and external community. Manage global email campaigns to ensure consistent corporate brand and message is communicated. Apply Adobe® Dreamweaver, Photoshop, InDesign and Illustrator® skills to design and create digital and print quality sales and marketing assets. Collaborate with third-party agencies to create sales assets and lead-generation campaigns for both regional and global deployment. Assist in the continued development and creation of corporate communication SOPs to create efficiencies and increased output for the department.

Collaborated with suppliers to develop sales and marketing collateral. Proofread documents and web pages to ensure compliance with corporate and branding guidelines. Planned and implemented promotional campaigns, including trade shows and hospitality events. Adapted communications to the demands of foreign environments. Applied HTML and Adobe Photoshop skills to design co-branded customer web templates and graphics. Composed articles for monthly customer newsletter. Actively participated in the recruitment process by conducting interviews and evaluating candidates.

Utilized analytical, team-management, and presentation skills to redesign the sales leads process and improve the efficiency and effectiveness of the sales team in acquiring new business. Performed competitor research and presented analysis of findings to marketing and sales teams. Supervised the quality service delivery of products to customers in the North America and Asia/Pacific. Maintained company Intranet and customer web portal to ensure consistent and up-to-date communications.

Provided computer service and support for bank employees. Customized computer hardware and software configuration for customers. Utilized interpersonal skills to increase customer satisfaction. Completed most work orders in the department with the highest customer satisfaction rating.

Bmath, Mathematics

Bba, Business - Marketing Concentration