Marketing And Social Media Assistant
Halifax, Nueva Escocia, Canadá
►Accomplishments:♦Created compelling content about university events for promotional videos, effectively showcasing Dalhousie University’s vibrant campus life and academic excellence.♦Coordinated digital advertising campaigns for university events, optimizing strategies across social media platforms, monitoring performance metrics, and reporting KPIs such as social media mentions, likes, shares & attendance metrics.♦Assisted in analyzing performance metrics using tools like Google Analytics to track content performance, measure KPIs, and identify areas for improvement♦Developed engaging social media content to highlight the university's mission, values, and student achievements, fostering a strong online presence and community engagement.♦Led the creation of engaging digital content across multiple platforms including website, blog, social media, and email newsletters, enhancing brand storytelling♦Contributed to brainstorming sessions and content planning meetings, providing creative ideas and strategic insights to enhance content effectiveness♦Analyzed performance metrics with Google Analytics and HootSuite to track content effectiveness, measure KPIs, and identify areas for improvement.