Appointed as a special advisor for the food and beverage industry. Served on the Board of Mikawaya (Mochi Ice Cream Company) after providing strategic guidance to identify the acquisition opportunity; the impress turnaround of Mochi Ice Cream brand led to the profitable sale of Mikawaya by Century Park Capital to Lakeview Capital Inc, in January, 2020.

Developed and managed groundbreaking consumer marketing initiatives within a $30MM budget that grew global medical device brand from $75MM in revenues to $285MM in revenues and in conjunction with STAAR's market cap growing to $3 billion dollars. Created a new consumer brand name (EVO) and effectively repositioned this brand with a clear target audience and compelling direct to consumer campaign; EVO now accounts for 99% of sales. Led team that launched current Global Consumer Website in five languages with captivating value proposition that resulted in “time spent on site” climbing from 20 seconds to 2+ minutes for unique visitors. Developed award winning consumer advertising built on key consumer insights for Asia, Europe and North America and received two Aspid awards in Spain for best healthcare/medical device advertising. Built innovative consumer outreach via global influencers, social media and digital marketing programs across multiple platforms including: Instagram, TikTok, Facebook, ConnectedTV, Podcast Advertising and localized global platforms such as BiliBili and Naver and identified and signed dynamic brand ambassadors, including Joe Jonas, which led to a surge in brand awareness and purchase intent. Collaborated closely with Global Commercial Sales Leaders and key customers to deliver successful B2B and B2C programs across the world to ensure STAAR’s revenue growth goals were met year over year.

Worked as a team to enrich the lives of alumni and offer ways to engage in UCLA’s future.

Led all domestic marketing functions of a private, global $200MM prestige skin care brand. Oversaw nascent eCommerce/Digital marketing launch and initiatives that resulted in 6% increase in overall sales. Delivered cohesive partnerships for National Accounts, delivering more compelling "story based" consumer promotions resulting in 30%+ YOY sales growth. Oversaw web/eCommerce site launch with targeted Display, Search Advertising and Social Media in December, 2009. New revenue stream accounted for 5% of total sales ($10 million dollars). Forged and delivered alliance and marketing programs for American Airlines.

Directed the marketing and business strategies for Zune, Microsoft's MP3 player targeted against 18-24 yr olds. Led the development of the Zune Music Campaign to drive music subscriber base threefold.

Created and managed the strategic direction for all marketing departments -- Grassroots Marketing, Collegiate, Media, Consumer Insights/Research Dept, and Digital/Interactive Marketing teams -- and executed plans that grew the brand from $100MM to $1.25 billion. Responsible for developing internal talent within my team of 13 direct reports to become future leaders of the organization.

Directed the plans and framework for leveraging the Intel brand equity into sustainable new product development

Developed and managed strategic plans and advertising initiatives for Barq's root beer, Mello Yello, Cherry Coke and Mr. Pibb. Portfolio's revenues grew from $660MM to $750MM on a $25MM marketing budget. Grew Barq's brand by 8% and Mello Yello by 19% (vs 3% for category) by effective repositioning and advertising campaigns.

Reversed negative sales trends and led double digit sales growth for 3 straight years. Profits grew from $7.2MM in FY96 to $8.4MM in FY98.

Developed 12 item line of Judge Dredd toys to coincide with movie release and generate $7MM in sales.

Sales Leadership Award Winner. 1987 Midwest Sales Rookie of the Year.