*Automotive industry professional with 13 years of experience.* Results-oriented sales professional with extensive experience, utilizing targeted selling techniques to increase company profit by exceeding sales goals.* Demonstrated ability to communicate complex, and sometimes controversial ideas to customers in relevant ways to increase sales and loyalty.* Solid record of accomplishment in highly competitive industries.* Proven ability to develop strong customer-focused relationships.* Strategic business development for the division with and also for key customer accounts.* Responsible for global sales of friction products - main area currently brake pads for passenger cars, trucks and SUV, bicycles and e-bicycles, scooters and motorcycles, for OEM and aftermarket. * Development of new areas of niche-production of friction materials for all types of motorsports. * Branding and sponsorship selections.* Responsible for appointing distributors world-wide.* Building international relationships and network within the industry.