Sr. Marketing Director
CurrentAt PCI Energy Solutions, I’ve been fortunate to drive impactful marketing initiatives that have contributed to significant company milestones. Highlights of my work include:- Establishing credibility in the energy trading and risk management (ETRM) space, revitalizing sales enablement, and launching account-based marketing (ABM) strategies, resulting in record-breaking revenue growth.- Leading the senior leadership team in defining company values, vision, and mission, and spearheading a comprehensive rebranding effort, including a website overhaul.- Building and managing a high-performing international marketing team, driving a substantial increase in website traffic over three years, all within a steady marketing budget.- Developing a robust product marketing function focused on market research, Go-to-Market strategy, pricing analysis, and product positioning.- Championing an annual customer satisfaction survey that has become a cornerstone of company strategy.- Launching and advancing innovative AI initiatives, including ISO AI, which has significantly elevated brand awareness.- Increasing user conference attendance significantly and improving the event's NPS socre.- Growing partnership marketing programs with key collaborators like AWS, enabling impactful co-marketing campaigns.- Overseeing the renovation of company headquarters to align with modern branding efforts.
