Signature Brands is a PE-backed consumer goods company with a portfolio of iconic seasonal celebration brands, including Betty Crocker® & Cake Mate® dessert decorating, PAAS® Easter egg decorating, Pumpkin Masters® decorating kits, GiftPop® gifting popcorn and Brand Castle® gingerbread house kits.Leading the national sales team of 14 members to deliver profitable growth achieving net sales of $230M+. Accountable for implementing commercial strategies, forecasting, exceeding budget, senior level customer engagement and demand capacity review.Achievements:• Consistent track record of surpassing sales budgets, 2019 - 2023 growth (CAGR = 16.1%).• Delivered annual revenue of more than $25M display merchandisers & $7M product innovation. • Champion of change management, fostering internal and external relationships throughout changes in ownership, senior leadership, enterprise restructuring.• Established a high-performance sales team based on a culture of trust and respect. I take pride in mentoring and coaching teams through weekly 1-on-1, safe space relationship building meetings.• Played a key role with the development of new process and mapping of a 2023 Brand Castle acquisition, seamlessly integrating and engaging the existing and new internal teams.• Solution-oriented negotiation and development of volume contract agreements maintaining or lowering deal levels including Ahold, Delhaize, Albertsons, Wakefern, Golub, SEG and C&S. • Navigating the accurate forecast and sales of long lead time sourced products and materials. • Reorganized broker network to ensure the strongest possible representation and developed a regular cadence of meetings with all brokers to ensure alignment to priorities.