David Clive Email & Phone Number

On-board new marketing, web/dev and maintenance clientsConduct meetings/phone calls with all marketing and maintenance clients at least once a month; multiple times with certain clients. This includes all current and future clients.Continue to collaborate with each client and the team to create detailed KPIs/Goals for every facet of marketing that they are engaging us in. These should be identified, established, and reviewed.Collaborate with the Inbound Marketing Team in executing SEO/SEM, database management, email, social media, influencers, blogs, videos, calendars, and promotionsCollaborate with the project management, development, and design teamsIdentify and report internally and externally detailed trends and insightsOptimize and advise on budgets and performance-based on analytics/metricsPlan, execute and report on A/B tests that revolve around but are not limited to copy, content, images, segments, landing pages, promotions, etc.Participate in meetings that will contribute to the brainstorming of new and creative growth strategiesAssist the marketing team in the execution of any overflow items (design, PPC, content writing, strategy)Evaluate end-to-end customer experience utilizing multiple channels and end-user touchpointsMake sure that any and all analytics tools or pixels are set-up and utilize correctlyEvaluate emerging technologies and provide thought leadership on adaptivityCollaborate with partners or potential future partnersCollaborate with the team to create monthly internal goalsWork on an contribute to internal company projects on the technology and digital side of the businessRetain positive certification standing with at least one organizations like Google, Inbound Marketing, Facebook and/or other certifications

• Digital Marketing Specialist | Let'S Connect

  Freelance, Self-Employed

  Jan 2010 - Present

  Specific Responsibilities-Seeks, writes and reviews content as needed for university digital marketing efforts including, web pages, social media posts, electronic newsletters, email campaigns, etc.; coordinating multimedia, such as photos and graphics.-Contributes to content planning and creation, digital storytelling, and related strategies in conjunction with Marketing and Communications staff and other departments-Maintains accuracy of web content; provides support to website users; and helps in development of digital media reference materials for university constituents.-Collaborates with other members of the team to ensure the posting of timely content on university social media platforms and web pages. Reviews content and affects necessary changes, including compliance with university style, accessibility and best practices.-Monitors and coordinates social media feedback and comments. Stays current with news and happenings at the university; monitors different platforms to gauge reactions; and assess threats – notifying appropriate personnel.-Collaborates with Digital Marketing Manager to analyze effectiveness of university search engine optimization activities and social media engagement.-Serves as an essential staff member for crisis management.-Supervises some student staff assignments.-Contributes to the overall success of University Marketing and Communications, and the university, by performing other duties and responsibilities as needed.

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  The University Of Texas At Dallas

  A