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I develop survey questions that deliver meaningful measures of expectations and utility. I also use secondary data (e.g. on home purchases) to reveal systematic biases in human judgment. Central themes in my research include:- Debiasing measures of utility e.g. Comerford, 2011; Comerford and Ubel, 2013; Angott, Comerford and Ubel, 2013; Comerford and Lades, 2021.- Subjective life expectancy and its role in financial planningHere I experiment in the elicitation of subjective life expectancy e.g. Comerford and Robinson, 2017; Comerford, 2019; Bell, Comerford and Douglas, 2020; Robinson and Comerford, 2020; Comerford, 2021.- Labeling effects:Here I explore the inferences that people make from labels on products e.g. Ubel, Comerford and Johnson, 2015; Comerford, Lange and Moro, 2018; Sejas-Portillo, Comerford, Moro and Stowasser, 2020; Comerford, Sejas-Portillo, Moro and Stowasser, 2021).- By what process do people judge change over time? In work with Jack Soll, I explore the role of affect in forecasts, hindcasts and investment decisions.
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Professor - Behavioural EconomicsUniversity Of StirlingBridge Of Allan, Gb -
Professor - Behavioural EconomicsUniversity Of Stirling May 2022 - Present -
Senior LecturerUniversity Of Stirling Aug 2019 - Present -
Lecturer In SociomanagementUniversity Of Stirling Jul 2019 - PresentStirlingPart of the new economic psychology group. -
Survey Design On A Covid & Pandemic Experience Survey Of Older Scots (Hagis Covid Fear Project)University Of Stirling Jan 2020 - Oct 2022Come join us for a workshop on the "Art and Science of Applying Behavioural Science in Practice". Then spend Saturday 4th catching up with old friends, networking with new people and generally enjoying yourself! -
Director Msc Behavioural ScienceUniversity Of Stirling Jan 2014 - Sep 2021Economics Division
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Lecturer In EconomicsUniversity Of Stirling Oct 2013 - Jul 2019
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Postdoctoral AssociateFuqua School Of Business Aug 2011 - PresentDuke University Fuqua School Of BusinessExperimenting on judgment and decision making -
LecturerUcd Michael Smurfit Graduate School Of Business Sep 2009 - PresentLecturer: Behavioural aspects of Marketing
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Phd CandidateThe Geary Institute University College Dublin 2007 - Sep 2011
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Behaviour And Decision Making ResearchUcd School Of Economics And Ucd Geary Institute Sep 2008 - Jul 2011Applying insights from cognitive psychology to explain routine market behaviours
David Comerford Skills
David Comerford Education Details
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Economics -
Economics
Frequently Asked Questions about David Comerford
What company does David Comerford work for?
David Comerford works for University Of Stirling
What is David Comerford's role at the current company?
David Comerford's current role is Professor - Behavioural Economics.
What is David Comerford's email address?
David Comerford's email address is dc****@****ail.com
What schools did David Comerford attend?
David Comerford attended Duke University - The Fuqua School Of Business, University College Dublin, Trinity College Dublin.
What skills is David Comerford known for?
David Comerford has skills like Economics, Econometrics, Statistics, Stata, Valuation, Macroeconomics, Analysis, Environmental Issues, Actuarial Science, Data Analysis, Statistical Modeling, Latex.
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David Comerford
Sports Journalist And Podcaster, Currently Covering Formula 1 At Grv Media.Greater Liverpool Area -
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