David Connell Email & Phone Number

Melbourne, Vic, Au

Australia

ALE personnel have more than 20 years’ experience in the design, supply and installation of hypoxic equipment for use in various applications. Utilising market leading components and with links to Australia’s largest altitude franchise group, ALE have the knowledge and ability to tailor hypoxic equipment to meet your requirements.

• Sales Staff hiring and Induction training• Business model analysis.• Implementation of formalised sales system based on Logic V Emotion selling• Ongoing coaching.• Lead generation.• Marketing advice.• KPI tracking.Position Highlights:• Guest Speaker at numerous events and seminars with key industry people in Australia and NZ.• Developed an in house sales process and staff training for Subway (Moonee Ponds branch)• Geelong’s Gym – Created and implemented an additional revenue stream through the introduction of a personal training system. Has grown from 65 sessions per month to 1200 for an increase of $400,000 per year in revenue.• Dance Dynamics – Created and implemented a sales system for 4 studios. Was also responsible for the whole start-up of hiring and inducting of sales team of 8.• New Level Personal Training - Created and implemented a sales system for 16 studios across Australia. Was also reasonable for the whole start-up of hiring and inducting 20 sales staff.

Melbourne, Australia

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our custom training programs can meet any athlete's needs, from cardiorespiratory endurance to muscular strength and power.

82-86 Unit 2, Western Ave Tullamarine

Commercial Fitness equipment supplier)• To generate leads by way of phone and web enquiries, research, networking and market knowledge.• To qualify leads and determine potential client value.• To determine the most suitable sales process and strategy to achieve nominated budgets in nominated markets.• To prepare and forward client proposals.• To convert leads to sales by way of phone, proposal and or appointment depending on the potential value of the client.• To record and measure sales activity for e.g. number of phone calls and lead generation, success of proposals, success of appointments, cost benefit of the aforementioned.• To meet and exceed sales targets as set by the business through the systematic achievement agreed KPI’s.• To build relationships with key clients to grow repeat business.• Co-ordinate install of new equipment• Design 3D Floor plans

(Financial Services Industry , Payment Processing)• To generate leads by way of phone and web enquiries, research, networking and market knowledge.• To qualify leads and determine potential client value.• To determine the most suitable sales process and strategy to achieve nominated budgets in nominated markets.• To prepare and forward client proposals.• To convert leads to sales by way of phone, proposal and or appointment depending on the potential value of the client.• Negotiate business agreements, pricing and contracts with Clients.• Ensure sale is compliant to relevant legislation and the company’s policies and procedures.• To record and measure sales activity for e.g. number of phone calls and lead generation, success of proposals, success of appointments, cost benefit of the aforementioned.• To meet and exceed sales targets as set by the business through the systematic achievement agreed KPI’s.• To provide feedback with regard to sales techniques and objection tactics to continually improve sales performance.• To use and manage the CRM to maximise sales effectiveness and provide management with appropriate reposts.• To build relationships with key clients to develop and implement strategies to grow transactions.Position Highlights:• Won tender for Dermox and provided an Integrated IT Solution saving the client over $50k per year.• Won the tender for Paul Sadler Swimland by being able to integrate their management system within the EziWeb portal. (Paul Sadler is the largest swim school provider in Australia with more than 30,000 children.) • Co-ordinated and built relationships with two key IT integrated partners.

• Achieve annual sales revenue and debit targets, monitored monthly.• Achieve a minimum deal-closing ration of 45% of qualified leads.• Maintain debit retention rate of 95%.• Provide sales and customer support for a range of club management programs.• Generate new leads through prospecting new industries.• Participate and contribute to all meetings on a weekly and quarterly basis.• Develop, maintain and execute s monthly sales plan including account management, new business opportunities, software demonstrations and staff training.• Administration and management of CRM program (Salesforce)Position Highlights:• Growth of 36% of territory in new business.• Maintained 95% client retention over a five year period.• Received an invitation to be a guest speaker at a conference in Wellington, New Zealand.• Won the largest client for FFA which represented 10% of company income. (Buying cycle was 13 months)• Achieved gross revenue target of $1.25 million for five consecutive years.

Lifestyle Fitness – Sales & marketing Manager (10 clubs) 2002-2004• Develop and implementation of advertising and marketing campaigns.• Liaison with local newspapers, advertising agencies and graphic artists for marketing campaigns and club promotions.• Development and co-ordination of promotional tools including sales techniques, signage, mail outs • Develop corporate sales packages for Lifestyle Centres.• Collate statistical information on effectiveness of marketing campaigns.• Development of annual marketing plans.• Development of co-ordination of radio advertising.• Held position of Sales Manager at Club level.• Co-ordinate weekly marketing meetings.• Develop pricing structure and implementation of sales systems.• Provide support to Centre manager’s with internal marketing campaignsLifestyle Fitness: Sales Development Manager (10 clubs) 2001-2002• Develop and deliver sales training to Fitness Consultants, Membership Managers and Centre Managers.• Identify training requirements of individual staff members.• Plan and supervise sales training and techniques for seven centres.• Shortlist fitness consultants for future positions in conjunction with Centre Managers and HR.• Held the position of Membership Manager in four Clubs.• Report writing on effectiveness of the marketing campaign using statistical reference.• Compiled a training manual for sales at Lifestyle Fitness.