Helping oversee the growth of the award-winning nDreams as we continue our journey to become the world’s leading VR developer and publisher. Key responsibility is heading up the Publishing team, overseeing marketing and commercial operations. Launched nDreams' third party publishing program in 2021, looking for the best indie VR games in need of publishing support and/or finishing funding. Recent $35M investment from the Aonic Group will allow us to continue to invest in our development and publishing teams, as well as grow internal initiatives such as the nDreams Academy, an engagement program that ensures the games industry is both accessible and inclusive when it comes to employment opportunities.

Headed up the Global Brand Team for one of the world's most iconic and successful video game IPs, achieving record breaking sales and product quality within my time in the role. Devised and implemented the long term strategy across all parts of the business: Games (digital, console and iOS/Android), Licensing and expansion of the Sonic business into new areas. Namely production of the new Cartoon Network TV show, Sonic Boom (#1 in its time slot in North America, and since rolled out worldwide). Reported directly into the CEO for SEGA of Europe & the CCO of SEGA of America. Highlights include:• Ownership of the overall global Sonic brand road map with direct weekly reporting into "C" level management teams in Europe and North America, and monthly reporting into Japan HQ.• Launched Sonic Boom to great success, the first Sonic TV show in 10 years. Number one kids show on Cartoon Network in its time slot, rolling out worldwide throughout 2015.• Oversaw new era of commercial and critical success for Sonic the Hedgehog games division including the record-breaking Mario & Sonic at the Olympic Games series (30m+ global sales to date on Nintendo Wii, Wii U and 3DS).• Hugely successful launch of the IP within the mobile and digital sector including Sonic Dash (250m+ downloads) and Sonic & SEGA All-Star Racing (100m+ downloads).• Oversaw all consumer-focused marketing and PR strategies and worked on multiple high profile creative work for various multi-million dollar global ad campaigns (leading to record-breaking sales).• Growth of Sonic community across all key comms platforms. Support and creation of various fan events (Notably: Sonic Boom in America, Summer of Sonic in Europe).• Direct working relationship with game dev teams in Japan, North America and the UK. Also included day-to-day working relationship with the TV dev and producing teams in France, South Korea and North America on Sonic Boom.

Responsible for the Global Brand Marketing for the Entertainment Group. Products worked on included the Sonic The Hedgehog, Marvel (Iron Man, Incredible Hulk, Thor, Captain America) and the highly regarded Japanese developer, Platinum Games (Bayonetta, MadWorld and Vanquish). Key success was the launch of Mario & Sonic at the Olympic Games (15m global sales for the first title) leading to promotion to Global Brand Director for Sonic.

Key successes include the hugely successful and award-winning launch of Resident Evil 4, as well as the launch of new IP's Devil May Cry and Lost Planet (both continue to be leading global video game brands). My role covered both Brand and Product Marketing responsibilities. Managed our global distribution via Electronic Arts (EA).

Creation and implementation of ATL marketing communications, media plans and online strategies for key games including Star Wars/LucasArts titles the Resident Evil and Command & Conquer series.