David Cowgill Email and Phone Number

I help early to mid-stage SaaS companies build and scale their digital marketing and marketing operations functions.Recent clientsDeepgram - I served as the Head of Digital and Demand Generation where I managed a 7-figure budget and successfully championed a website redesign and CMS headless migration (Next.js, Material UI, and Dato). I also provided leadership in areas of SEO, performance marketing, paid acquisition, and content marketing strategies. Additionally, I meticulously reviewed and audited core programs, identifying inefficiencies and presenting strategic solutions which ultimately resulted in 2x lead volume and a 27% decrease in CPL.

- Key member of the Marketing leadership team that owned the corporate website, led demand generation programs and new business initiatives that contributed to 3X growth ($8M to $24M ARR in 12 months) and a Series C raise.- Exceeded quarterly inbound/organic goals which generated $19.3M in pipeline / $2.9M closed deals / 215 new logos. Q1-Q3 FY22.- Drove website redesign and brand refresh project from idea to execution. Improved site performance, user journey/experience (30% faster page loads, 12% longer dwell times, and 8% reduced bounce rates), enhanced our brand image and positioning, and upgraded CMS from Webflow to Contentful (Jamstack).- Identified and developed new paid acquisition strategies (ABM and LinkedIn Message Ads) ultimately leading to $3.24 in pipeline for every dollar spent.- Led SEO efforts and drove full funnel growth to generate 41,000+ monthly unique visitors and $1.6M in monthly pipeline.- Owned and managed the gem.com website's infrastructure, overseeing backend operations, web development, and analytics.- Launched an A/B testing framework on high value landing pages (contact sales & demo requests) to maximize CRO which incrementally improved conversion rates by 10%.- Built self-service KPI dashboards for the content marketing team, e-staff, and VP of Marketing. Improved efficiency by 4 hours/week by automating process using Databox and posting directly in Slack. Allowed business to see real-time KPI trends on-demand.- Responsible for driving and implementing GDPR & CCPA compliance initiatives using OneTrust.

- First Marketing Ops hire brought in to build out the function and scale the team.- Responsible for the Marketing Ops strategy, design, and implementation that ultimately led to increased productivity, more efficient lead capture & delivery to sales, and pipeline growth.- Defined and built comprehensive lead scoring and attribution models which helped accelerate funnel velocity and identified which channels performed the best that ultimately led to a significant increase in pipeline generated.- Tracked and reported on the performance of go-to-market activities, including pipeline contribution, program ROI, customer acquisition, and demand generation. Diagnosed the demand funnel to help identify and improve areas of friction in the buyers journey.- Owned the process and governance for scaling a healthy marketing database of prospects and customers. Built data hygiene and enrichment workflows to process 5,000-10,000 daily leads and executed mass clean up campaigns to merge and purge duplicate and/or fictitious records.- Scaled and supported a team of marketers ranging from operations, demand generation, email and lifecycle nurture marketing, enterprise ABM, and event marketing campaigns.

- Owned the MarTech stack and drive awareness for CZI’s core programs.- Owned database hygiene and optimization. Developed and execute the strategy for monitoring and improving gaps in data health. Owned the process and governance for growing a healthy marketing database of prospects and customers.- Drove lead enrichment (Clearbit & ZoomInfo) and database record management.- Optimized various inbound and outbound marketing channels.- Worked cross-functionally with Biz Infra, Data Science, and Engineering teams to identify and build internal tools and processes.- Managed Google Analytics, Pardot, Salesforce, data quality, and the overall health and growth of the MarTech stack.

Provide B2B startups with Digital Marketing & Operations consulting. Includes user acquisition strategies, increasing pipeline, driving growth, and business intelligence. Past clients: Gengo - Interim Head of Digital Marketing & Operations. Offered full-time role.Pantheon - Digital Marketing strategy & demand generation.- Built, executed, and optimized demand gen programs across numerous channels (email, content, social, retargeting, SEO, SEM) that decreased CPL and increased net new names and conversion of MQLs, SQLs, and opportunities.- Managed all aspects of marketing operations including Salesforce & Pardot administration, lead scoring, nurturing, attribution models, campaign tracking, and data quality.- Setup tracking and reporting stack Google Analytics, Google Tag Manager, Google Data Studio, etc.

** Acquired by Valerian in Sep 2017 **Responsible for company's vision, strategy, branding, and growth.- Bootstrapped company and grew it into a multi-million dollar business.- Hired and managed a global team of 12 direct reports.- Defined and led a new category in the WordPress industry.- Built an online marketplace where creatives sell digital assets.- Made strategic acquisitions to strengthen product offerings.- Executed entire product dev process from idea, market analysis, design/dev, testing, and launch.- Principal architect & dev ops for the cloud computing LEMP stack. Salt, Jenkins, Ubuntu, nginx, PHP, MySQL.- Speaker at 2011 SF WordCamp. It's the largest annual WordPress event in the world.https://2011.sf.wordcamp.org/session/making-money-and-having-fun-selling-wordpress-themes/

** Left to start a company in Jan 2010 **- Led transition of marketing programs from SpringSource acquisition.- Technically and strategically folded SpringSource websites under VMware's umbrella.- Documented all processes and procedures prior to my planned departure so handoff would be easier for team.

** Acquired by VMware in Aug 2009 **Responsible for all global interactive marketing programs.- Built an efficient marketing automation system which drove down lead acquisition costs by 30%.- Short-term assignment in The Netherlands office to present and train team on marketing processes.- Headed up integration and consolidation of marketing processes after company was acquired.- Managed WordPress and Drupal platforms which ran the corporate website.- Implemented and managed the martech stack using Salesforce and Marketo.- Salesforce administrator. Setup lead routing rules, email templates, built reports and dashboards.

** Acquired by SpringSource in May 2009 **Early employee during the company's hyper growth stage.- Owned all global marketing demand generation programs.- Responsible for global website traffic and lead growth.- Implemented and managed marketing automation systems using Salesforce and Marketo.- Revamped SEO/SEM campaigns which increased lead flow while CPL decreased.- Worked closely with the global sales team to optimize lead capture and conversion processes.- Managed the website and was lead developer working on a PHP/MySQL stack.- Improved lead conversion process 25% by removing country/state/city fields and implementing a backend geo IP lookup system.

Early employee at trailblazing SaaS company who contributed during the hyper-growth phase and was instrumental in building out key marketing programs.- Designed and implemented the company's first MarTech stack (Salesforce, Responsys, and Marketo).- Defined and built out the company's first search engine marketing (SEM) and SEO programs.- Consistently ranked #1 for top targeted keywords in Google which drove a multi-million dollar pipeline for sales.- Provided sales enablement tools and lead follow-up automation to the SDR team which helped them exceed their quarterly lead quota.- Planned and managed a $6.5M annual SEM/SEO budget for the US & APAC lead gen programs. - Managed the web development team including performance reviews, compensation, and career planning. - Decreased CPL by 40% within six months while increasing total leads and opportunity pipeline.- Developed and managed customer/prospect communications including e-mails, e-seminars, and direct mail campaigns.- Built drip campaigns and improved response rates by 60% which helped the inside sales team close more deals.

Relocated overseas for a quarter to help grow and train the Japanese Marketing team.- Worked closely with the executive team to align marketing programs with the US.- Presented to entire Marketing team on best practices and overall strategy.- Drove implementation of SEO/SEM campaigns with the marketing team.- Assisted at marketing event and introduced Marc Benioff as the headline speaker.- Tried horse sashimi (it was tough...literally).

Hired on as a web developer but quickly promoted to team manager after demonstrating high quality skills and leadership ability. Continuously delivered results with very aggressive deadlines during company's growth and establishment phase.- Managed the marketing web development team.- Responsible for new development and lead generation for all global websites.- Drafted technical & business requirements while managing projects and resources.- Lead website redesign and migration to new Documentum CMS. - Built lead generation and analytic web apps, which integrate into a Siebel back-end. Developed homegrown bug tracking system, site templates, and eSeminar registration systems. - Worked daily with graphic designers, developers, product marketing, project managers, and content providers.

Lead developer for e-commerce B2B portal. - Responsible for design, testing and implementation of corporate Intranet and Internet sites.- Built solution on Microsoft stack (ASP, VBScript, SQL Server, and IIS). - Designed and implemented internal apps such as a custom helpdesk tracking system to streamline business processes.

Provided technical support and built internal systems for the sales and client relations teams.- Setup, configured, and rolled out laptops to the global and internal teams.- Managed internal file and web servers crucial to the sales organization.- Responsible for database design, system migrations, app servers, and monitoring key system processes.- Acted as a technical resource for less experienced members of the team. - Wrote PL/SQL applications to enhance existing web systems.