Spire Healthcare is a leading independent hospital group and is the largest in the UK in terms of revenue, with thirty-nine hospitals and eleven clinics. • Through complex stakeholder engagement I centralised marketing planning and execution, restructuring thirty-nine local marketing teams creating a central high performing team of specialists across Brand, Digital and Insight functions.• Launched Spire Healthcare’s first national integrated marketing campaign growing spontaneous awareness by 38%.• Grew enquiries exponentially (60%) and increased enquiry conversion through improved website UX and conversion optimisation • Modernised the approach and thinking towards social media by implementing a publishing system (Sprinklr) and training across all hospitals, which gained improved content sharing and consistency. Increased positive sentiment and share of voice by 83% during the COVID pandemic.• Implemented GA 360 audience lists and Presto dynamic creative to improve targeting of display and social media improving efficiency and CPAs by 26%.

The UK’s largest self-storage company with over 146 stores throughout the UK and Paris, a FTSE 250 company. • Grew revenue from £93 million to in excess of £126 million. During my time at Safestore the share price increased by 285%.• Recruited and developed a team of digital specialists to completely modernised Safestore’s customer offer.• Transformed the trading website, incorporating responsive design and Kentico CMS, improving SEO rankings by 18% and site conversion by a further 16%.• Increased the efficiency of PPC and off set Google inflation by implementing bid management software and recruiting internal expertise.• Improved organic leads by 26% by successfully removing a Google imposed manual penalty and improving authority through increasing backlink profile and improving onsite and offsite content.• Increased internal accountability and empowerment by recruiting a team of paid acquisition and SEO specialists.• Launched Safestore’s first integrated above the line campaign to reinforce the new brand positioning. The television ad campaign grew non-prompted brand awareness by 250% and secured several industry and marketing awards.• Delivery of full segmentation model with a distinct proposition for each customer segment.• Based on the findings of the segmentation model the Safestore brand was repositioned and a new identity launched across 100 stores.

Part of the AXA Group, AXA Personal Lines Insurance provides a range of insurance products, including home and motor, through intermediaries and direct to the consumer. Revenues during 2008 were in excess of £560 million.Key responsibility to develop, manage and implement the Marketing Strategy for PLI over a three year planning period.Development of business plans, particularly customer services management, to ensure integration of the marketing and customer service plans.Delivery of full segmentation model with a distinct proposition for each customer segment.Define the Voice of Customer strategy for PLI and constantly use this to drive proposition improvement and deliver an in-depth knowledge base of key customer segment performance.Experience of using both Quantitative and Qualitative techniques to define and measure customer satisfaction.Developed acquisition and retention programmes developed based on customer insight.Development and launch of a new AXA brand to the Intermediary and consumer market, ensuring all segments understood the new value proposition.Successful launch of B2C Household and Motor Products incorporating both above and below the line methods.. Development and launch of new Customer Service support team, developed as a unique proposition using customer insight.Responsibility for all internal and external communications, including all employee and customer satisfaction programmes. Resulted in a 40% improvement in data integrity, regular service and claims updates and development of a market-leading Broker Extranet site.Responsibility for all Broker hospitality events and travel.

Marketing Lecturer CIM (Part-time) London Metropolitan University and London School of Marketing (Part-time)

Strategic ManagementStrategic and commercial development of both the c2c and Silverlink Rail brands. Defined key target segments and developed channels in which to drive key product sales to achieve revenue targets.Managed budget compilation and control, utilising funds in excess of £7 million.Coordinated relationships with direct marketing, sales promotion, media and internet agencies. Management of the marketing team.Leading new product development driving the process of idea generation, screening, development and launch. Included passenger information updates via WAP, email and SMS; online season ticket product and on-train passenger information via television screens.Customer Relationship MarketingDeveloped an award-winning annual season ticket CRM programme, which successfully increased retention by 9%.Database development, including data integrity across c2c which increased from 28% to 86% via internal marketing and system development.CommunicationsCoordination of all aspects of marketing communications based upon clear ROI objectives.Developed and re-launched the c2c website, since accredited by National Express as their leading TOC website.On-call Press Officer for Londonlines.Developed and managed the internal communications and briefing plan.