Threading the needle between Media, Content, Demand Gen/Ops and Analytics to evaluate overall effectiveness of marketing initiatives, while providing recommendations on how to improve strategy based on data.

CRM, marketing automation, digital media and analytics lead for ad tech and digital media services companyDesign, testing and optimization of lead scoring models, nurture sequences, ABM strategies and landing page experiencesB2B lead generation campaign management, optimization and analysisImproved marketing to sales opportunity pipeline by 8x (H2-18 vs. H1-19)

Oversight and strategic lead of in-agency media buying, including programmatic media, paid search, social, and video, managed within Google Marketing Platform (formally Doubleclick)Advanced analytics through tool implementation and data structuring to enable actionable marketing insights between platformsCampaign development, vendor relations, data analysis, and client reportingDelegation of media buying, trafficking and special projects to junior team members

Strategy & execution for conversion rate optimization (CRO) projects, paid search/display/social (PPC) campaigns and search engine optimization (SEO).Q/A testing and UX optimization for web sites, apps and cloud-based tools. Data analysis & reportingProject management and strategy for web design and development projectsClient communication and account management

Professional Certified Google AdWords specialist for building, maintaining and optimizing CPC campaigns for large and small clients. Management of over $5 million in online spend (yearly) between clients. Team lead and management of entire paid search department (6 PPC analysts). Analytics and reporting specialist for website metrics. Custom building of landing pages for clients. Configure A/B and multi-variate tests for site layout, adcopy, functionality, design and… Show more Professional Certified Google AdWords specialist for building, maintaining and optimizing CPC campaigns for large and small clients. Management of over $5 million in online spend (yearly) between clients. Team lead and management of entire paid search department (6 PPC analysts). Analytics and reporting specialist for website metrics. Custom building of landing pages for clients. Configure A/B and multi-variate tests for site layout, adcopy, functionality, design and more.Familiarity with multiple mediums including Adwords, Facebook, Linked In, BingAds, Marchex, Chango, etc. Show less

Management of local client advertising campaigns through digital media and print. Expert in local lead generation. Digital specialist on website ad-copy, layout and SEM campaigns.

Event Specialist working with all aspects of promotional events. Worked with team members in planning, implementing, and executing events for Fortune 500 brands.

Provided support on computer related issues. Gained advanced knowledge of many business applications including Microsoft Office and Adobe Products.

Assisted with promotions team to develop and execute events at local venuesTeamed up with production team in executing advertising spotsParticipated in meetings between sales associates and clients