David Crocker Email & Phone Number

Dave has a three-decade track record of sales leadership and innovation. He’s made small companies big, led start-ups through tremendous growth, and turned failing companies to sustained profitability. At one point in his career, Dave was managing $500MM of pipeline sales across 5 different companies.To lead his many sales organizations, Dave created his own sales process management software. He developed it so he could define the specific steps needed to take a lead from “hi” to “where do I sign?”By setting up the exact steps a rep needs to follow, and saying exactly how long he has to complete each step, Dave eliminates guesswork and uncertainty, both by the rep and in the company’s ability to see which deals will close when. The results?• Sales productivity booms• Revenue increases• Margins are maintained• Sales costs are controlled• Forecasts become more accurate and reliable• Onboarding new reps becomes much more successfulAt first blush, Dave’s methodology is usually met with skepticism, even fear. After all, he’s changing “everything” and holding everyone accountable to a timetable and a process.But, after one sales cycle, when all the players have seen the process in action and how well they’ve performed, they become believers. It works. They see it, they understand it, and they like it. Both the company and the individual grow and prosper together.It’s this ability to give each sales rep a step-by-step “sales action road map” to follow that made it possible for Dave to grow a start-up IT company to $35MM in revenue in a little over 2 years. And grow a software business from $3MM to $20MM in 3 years.In addition to sales consulting and advisory work, Dave has commercialized the software program that enabled him to earn hundreds of millions in revenue for his clients. Today, Sales Process Manager software can be licensed by any company wanting to gain sales insight, control, and growth.

Listed skills include Data Center, Sales Management, New Business Development, Cloud Computing, and 19 others.