★ Our Manifesto ★So, let me share our "Digital Marketing Manifesto" with you. These are the rules we live by ... that govern our actions, marketing, and policies.1. Creativity + Data + Behavioral Psychology = Effective Marketing. Eliminate one, and you end up with "marshmallow fluff." As delicious as that may be, it has no substance.2. Write to a 5th-grade level. Advertising data has shown time and time again, writing verbose essays may be quite alright for your college course, but it doesn't work when trying to persuade your potential customer. People want to know immediately what you're saying, so they can move on ... or dive a little deeper.3. Data beats opinion. You can argue all day about the merits of a sales page or email, or why YOU think it should or shouldn't be used. But, when all is said and done, numbers don't lie. We can't tell you how many times we've heard clients say, "I would never take the time to read something that long" or "I never respond to that type of sales approach." But YOU are not the customer. The only thing that matters is whether it works. If it doesn't drive leads or sales, then you change it. But you have to let numbers drive behavior in marketing, rather than your opinion alone.4. The customer is not always right ... but let them down gently. You're paying us to generate results, so it's our duty to let you know when you're heading down the wrong path.5. Simple is hard. Removing complexity and friction from a sales funnel to provide a seamless and user-friendly experience for your customers is ironically one of the hardest results to achieve.6. Digital marketing agencies should not be seen as a cost. A good agency should be seen as a profit generating partner.