Brand / Marketing / CreativeWith a proven track record in delivering innovative and visually compelling creative solutions across diverse industries, I specialize in transforming concepts into impactful campaigns and brand experiences.Art Direction | Photography (Product, Lifestyle, Portrait, Live Music, Fashion, Reportage, Event) | Graphic Design | Creative Content | Promotional Graphics | Brand Identity | Creative Operations | Print Production | Social Media | Video | Campaign DevelopmentClients:AmazonAndretti GlobalThe Guitar Center CompanyThe New York TimesNew York MagazineSPIN MagazineLollapaloozaPitchfork Music FestivalSXSWPerformance HealthWorld Series of Video GameIndianapolis Star MediaNUVO

As a high-impact and dynamic marketing leader, I bring a blend of creativity, positivity, and influential leadership to every project. My proactive approach and collaborative spirit drive successful outcomes across diverse functional groups and key partners, including Safety, Field Operations, Training, Communications, PR, Marketing Ops, Events, Product, Corporate teams, CSR, Agencies, Clients, Vendors, and other brands, business units and divisions across enterprises.With a proven track record of delivering industry-leading creative and marketing solutions, I excel in mentoring, strategic planning, and cultivating strategic partnerships. My expertise spans across a range of areas, including:Recruitment Marketing & AdvertisingSocial Media & Email MarketingBranding & IdentityCreative Campaign DevelopmentEvent Planning & Marketing StrategyProfessional Mentoring & Executive SupportDiversity, Equity, and Inclusion (DEI) InitiativesGenerative AI Tools & AI Prompt EngineeringStrategic Partnerships & Partner Relationship ManagementKey Achievements:Technician Talent Acquisition: Supported and executed technician talent acquisition strategies that contributed to a remarkable 106% headcount growth from 700 to 1,500 technicians over 4 years. This growth was achieved through strategic branding and marketing integrations, including the development of collateral and sales enablement tools, digital ads, and videos. Utilized Glassdoor and Indeed hiring platforms to enhance candidate attraction.Revenue Impact: Managed a recruitment strategy that resulted in an increase in annualized revenue, with each technician generating an average of $300,000 in revenue.

• Building and executing brand marketing creative strategy with key stakeholders cross functionally, produced digital assets to drive growth in sales and recruiting.• Developing custom creative assets and content including digital design, photography and video to support creative strategy.• Growing brand awareness, optimized identity and messaging, developed social content strategy, developed organic and paid digital campaigns to drive customer acquisition, talent acquisition and social follower growth.• Creating identity for sub-brand (Truck PM+) including logo and messaging development, service facility branding and design, marketing collateral, and sales enablement tools.

Drum lessons instructor for students k-12One of the most rewarding things for me is encouraging and guiding young people along their music lesson journeys for life-long personal fulfillment in musical performance.

Led a team of Staff Photographers and Photo Assistants, collaborating closely with the Manager of Digital Asset Management, Creative Directors, and the Director of Product Photography to produce high-quality, custom imagery for websites, catalogs, and promotional materials.Coordinated with department heads and production staff to create diverse photographic assets for print and web, including catalog covers, print ads, and custom product shots.Directed the team to deliver visually compelling solutions that met or exceeded the Creative Director's strategic vision, brand standards, and marketing objectives.Operated and maintained camera and lighting equipment, recommending upgrades and new purchases to enhance department capabilities.Managed communication with the Staff Photographer to keep teams and leadership updated on project status, costs, challenges, and innovations.Organized and maintained the photographic database, ensuring adherence to established standards.Produced training materials by writing, directing, shooting, and editing videos and slide decks, boosting associate engagement, retention, and safety.Led environmental sustainability initiatives to significantly reduce the facility's carbon footprint, including:Donating $70K worth of musical instruments to local nonprofits.Forming partnerships to upcycle guitar string waste into jewelry, a top seller on the e-commerce platform.Developing a system to divert and recycle broken pallets, saving hundreds of thousands annually and reducing landfill waste by thousands of tons.Implementing a reuse program for packing materials, cutting costs by thousands annually.Establishing e-waste recycling partnerships to lower waste management fees and divert electronics from landfills.Launching a single-stream recycling program to minimize consumer waste in landfills.

Photographing concerts and festivals large and small. My Old Kentucky Blog is one of the top mp3/audio blogs on the web. It sees thousands of unique visitors each day and has been featured in loads of national and local print, online and television media.

Image manipulation and color management including black & white halftones and color separations with the utmost quality while achieving productivity guidelines. Continued to learn new applications, upgrades, computer hardware as well as internal job functions such as workflow and quality procedures. Trained coworkers on advanced toning techniques and workflow strategies.

Photographing professional gaming events including The World Series of Video Games (WSVG), Major League Gaming (MLG), Championship Gaming Series (CGS), and BlizzCon.

Designed printed materials including banners, brochures, posters, fliers, direct mail pieces and news ads. Managed multiple projects while working and communicating with marketing and census development VPs. Trained coworkers on new application features and design trends and techniques.

Oversaw centralized photography toning department.Counducted training sessions, coordinated and reviewed toning tests, attended seminars, wrote training guides.Served as a member of the Optimum Quality Committee alongside publisher and department directors.Designed ads.Photographed images for special section covers, quarterly publications and web content.

Created designs for screen printing, signage, sublimation, embroidery, logos, brochures and business cards. Oversaw production, enforced deadlines and trained employees to use design and production software. Organized effective and orderly system to manage files on network.

Designed brochures, promotional pamphlets, web pages, web-based application interfaces, and logos. Helped organize and develop business strategies and corporate identities through internet promotion. Photographed client's merchandise.