HemaCare was acquired by Charles River Laboratories in January 2020. • Owned marketing operations strategy and technology platforms that support pipeline growth, including lead processes, marketing automation, and analytics.• Led cross-functional projects and customer experience enhancements through website development and Certificate of Analysis automation.• Collaborated with the marketing, product management, and sales teams to strategize and develop growth campaigns.• Managed marketing campaigns, product launches, and third-party marketing agency relationships.• Developed standardized reporting processes to measure the department’s key performance indicators, such as leads generated, website traffic, online marketing ROI, among others.• Supported marketing integration activities of HemaCare and Cellero after acquisition by Charles River Laboratories.

Centinela Hospital Medical Center / Encino Hospital Medical Center / Sherman Oaks Hospital• Developed and implemented B2B and B2C strategies to raise awareness and grow hospital service lines. • Created marketing collateral, developed and implemented a social media strategy and editorial calendar, and managed the digital marketing agency to increase engagement and channel growth.

My focus as marketing manager at HemaCare is to grow HemaCare's presence and brand recognition in the bioresearch products and services market. I am responsible for the research, development, management, and implementation of sales and marketing opportunities and plans; supporting the global sales team; and development, distribution, and management of marketing tools and collateral.I work with biotechnology and pharmaceutical companies, academic institutions, and research organizations to supply healthy and disease-state human cell and tissue biological products and services to support preclinical research, clinical studies from Phase I to Phase III, and commercialization.• Develop market strategies by conducting competitive market research/analysis and review of industry trends.• Coordinate and implement tactical initiatives in support of annual marketing plans.• Serve as a Business Development Executive for the Midwest territory part-time, exceeding annual sales goal each year. In addition, managed other territories during various employee transitions.• Assist in the establishment of the global distribution network by formulating and managing contracts and pricing agreements.• Collaborate with and manage multiple marketing consulting agencies for web, SEO, and social channel execution.• Implement workflow solutions, including but not limited to: Act-On Marketing Software, SalesForce, LinkedIn Sales Navigator to enhance productivity and efficiency in the Marketing and Sales Department.

• Conducted competitive market analysis and developed appropriate market strategy/plans.• Developed all company marketing material and sales tools, including but not limited to: sales collateral, product catalogs, emails, brochures, banners, flyers, exhibit booth, and signage. • Directly supervised a Marketing Coordinator and Marketing Intern.

• Conducted field visits to physicians and hospital administration to raise awareness and grow therapeutic apheresis.• Served as a Field Recruiter for the mobile blood donor program USC territory. Supported blood recruitment team by developing marketing collateral, such as presentations, brochures, and flyers.• Developed targeted blood donor programs to increase donations within specific groups i.e. religious institutions, schools.• Managed contracts for the therapeutic apheresis division.

• Developed and implemented strategies to monitor client relations, including a hospital and physician database.• Managed contracts for the therapeutic apheresis division.• Organized physician lunch and dinner lectures for Continuing Medical Education (CME) compliance and to raise awareness and stimulate growth in the market. Secured funding from sponsors, event planning, and participation.• Developed and implemented sales collateral such as flyers, posters, postcards, brochures, newsletters and direct mail.• Organized various corporate tradeshows.

• Developed and implemented strategies to monitor client relations, including a hospital and physician database.• Organized physician lunch and dinner lectures for Continuing Medical Education (CME) compliance and to raise awareness and stimulate growth in the market. Secured funding from sponsors, event planning, and participation.• Developed and implemented sales collateral such as flyers, posters, postcards, brochures, newsletters and direct mail.• Organized various corporate tradeshows.