David Declark Email & Phone Number

Rehoboth Beach, Delaware, United States

Part-time retail sales key-holder supervisor. Responsible for merchandising, customer service, and back-up cashier when needed.

Mclean, Va

Direct operations of the Marketing, Sales, and Admissions Team for VHRC’s Independent, Assisted, Long-term Nursing, Skilled, and Memory Care Services. VHRC is home to commissioned military officers, and government officials of equal rank. Lead a dynamic team of Marketing Counselors, Marketing Assistant, Admissions Coordinator, and Communications CoordinatorExceed budgeted census in all levels of care achieving 100% census. Drove the 100% pre-sales of Independent Living Expansion within 9-months, exceeding sales goal 10-months ahead of schedule producing $3,750,000 in reservation fees, $42,139,000 in foundation/entry fees, and $4,236,108 in annual operating revenue.Implemented Medicare Skilled Services to existing Private-Pay Nursing Care and increased census to consistently 100%.Implemented a referral-based initiative with all area hospitals and primary referral resources.Developed internal system of communication to ensure timely and accurate admissions/move-ins.Improved employee turnover and retention through revising incentive plan and mentoring.Consistently have been under budget by an average of 20% each year while increasing marketing exposure, census, and community relations. Maintained marketing operating budget ratio of 2.1% of annual community operating budget.Built outstanding supportive relationships with area competitors and referral resources.Proudly became the nation’s first CCRC to offer transitional housing for Wounded Warriors in coordination with Walter Reed National Medical Center.

Clinton, Md

Oversaw Marketing, Public Relations, Community Relations, Health Education, Graphics, Advertising, Guest Services, Volunteer and Community Outreach Departments of Maryland’s 8th largest and only for-profit, independently owned full-service hospital, health system, and hotel-conference center.Directly recruited, hired and trained marketing team members achieving record high retention and employee satisfaction within organization. Directed a total of 14 marketing team members and over 75 volunteers.Reduced advertising and print expenditures within first year by 37% while increasing market penetration and awareness.Led sensitive PR operations in high-profile news stories such as the DC Sniper Case, Brentwood Anthrax deaths, and acted as a defense designated hospital facility during 9/11 attacks on Washington.Launched publication to promote organization and educate community and achieving a mailing list of over 300,000 households.Designed and created award-winning awareness campaign to increase community awareness and drive record-high census in hospital and sub-acute care center.Drove a 5-year initiative to be awarded an Open-Heart CON for hospital, achieving the first ever CON for elective angioplasty, then later emergency angioplasty.Created award-winning mobile screening programs for underserved populations in 4 counties of Southern Maryland.

Washington, Dc

Directed marketing and business development department for a start-up L-TAC, Long-term, and Outpatient Care facility.Led efforts to become JCAHO Certified.Drove referrals and census to record levels and restored profitability to Nursing Home by focusing on Medicare and Private Pay residents and training admissions to understand differences.Developed outreach efforts to educate local hospitals and referral sources in L-TAC.

Human Services

Education record