Director of RTB and Social Ad Ops for all of DFM/Adtaxi's properties.

Ad Operations Lead for all DFM West Coast Properties and Alliance Partners

Platform lead for all Mobile, Video, Email, Proxy, and e-Newsletters, for all Digital First Media properties, all regions.

Ad Trafficker for Mobile, Video, Email, etc. across all of Digital First Media's properties.

Prospected, on-boarded, educated, and maintained relationships with website publishers, predominantly mid to long-tail, in all verticals, to establish or stimulate their programmatic ad revenue.Progressively monitored ad- serving performance and optimized accordingly to drive revenue for publishers and increase display ad requests to the Lijit/FM servers via RTB and Programmatic-Buying platforms.Constantly furthered knowledge and awareness of online advertising technology, trends, and milestones.Cohesively worked with publisher development team to internally advance understanding of an ever-evolving and rapidly-growing industry.

Promoted to the role of Sales Team Lead in less than 6 months with company.Consistently achieved highest sales rate while taking on new responsibilities and duties associated with position change.Supervised, instructed, and motivated a small sales team to meet weekly and monthly goals.Generated new leads via event promotion, cold-calling, sound email communication, and internet prospecting.Enhanced writing, oral communication, and performance skills through observing pro and amateur comics.

Fostered long-term sales of $40k/$80k online associates/bachelors degrees over the phone, via email, and in person, exceeding standards for metrics such as close rate, conversion rate, start rate, and daily productionManaged student accounts from initial close/application, through 14-day attrition period and beyond, using multiple database systems, tracking reports, and daily follow-up with studentsActed not only as a sales rep but also as a student advisor/mentor as process heavily revolved around an emotional sale, attaching benefits to needsAwarded Feb '09 Leadership Award, achieved '09 Platinum standards for sales in Period V with nine enrollments

Supervised and managed all aspects of eco-friendly countertop, cabinet, and flooring sales and installationContinually enhanced knowledge of eco-friendly products and worked with local green retailers and national distributors to develop marketing opportunities, prospect outside sales opportunities, and grow a small companyPerformed administrative duties including but not limited to payroll, billing/invoicing, scheduling, filing, and handling most inbound and outbound calls

Prospected businesses and individuals for the sale of partial-season, full-season, and group ticket plans by means of telemarketing (350+ calls per week), inside and outside salesServiced clients by answering incoming inquiries and grievances, handling additional requests/purchases, and following up with them to ensure satisfactionCollected monies due for new clients and adhered to the established policies and procedures in performing all account creation, invoicing, payments, and distribution.

Assisted in organization of golf outings for various team sports, overseeing aspects from guest list/invite creation and project timeline to selection of venue, food, prizes, and overall executionPlanned and supervised team alumni/ae receptions, team potluck dinners, pre/post-game tailgates for all football away games, luncheons, and awards banquets, and the Brown Athletic Hall of Fame Induction DinnerDesigned and published varsity and club team newsletters and event invitations, compiled and analyzed data for the FY’06 Annual Report, and contributed writing for the Brown Bear quarterly newsletterRegularly updated sportsfoundation.brown.edu website and web event advertisements on brownbears.com websiteAssisted in production and direction of 2006 Homecoming video and 2007 Boston Celebration of Athletics video Helped Athletic Development Assistant with administrative duties